Category: Content Marketing
Hold on a minute before you send that tweet. You’re excited to share great content from around the web, but before you do so, there’s an important question to ask: …
If you haven’t scrolled through all 117 slides of Mary Meeker’s D11 presentation, you’re doing yourself an disservice (you can check it out here and put it in your …
As a twenty-something professional that spends an unhealthy amount of time on the Internet, I see a fair share of ads relating to grad school. Between Facebook ads for …
From Disqus Recommendations to Facebook Reommendations, there are a number of mechanisms used to keep desktop readers around by tempting them with related articles. But until now, those options …
Do you know what to look out for when editing content for the web? Regardless of whether it’s for a first time guest poster or a longtime coworker, there …
From campaign strategy to day-to-day communication, the Obama administration is well known for its tech savvy and social fluency. Already active on Facebook, Twitter and Pinterest, the White House built a bit …
Visually interesting and informative elements like infographics can be a huge asset when trying to communicate data to your audience. In the past, we talked about how high quality …
You’ve spent hours researching, writing and designing your brand’s latest infographic…so why wouldn’t you do your best to drive as much traffic to it as possible? It’s not enough …
There are many effective ways to gather leads for a brand. You can create a newsletter, hold a giveaway or set up a loyalty program. But one of the …
We know how important it is to accompany your digital content with attractive imagery. When your creative juices start to run low, though, it can be difficult to find …
How easy is it to navigate through your site? If you can’t take the time to reach out to power users for feedback, or conduct UX tests, you can …
Inbound links are beneficial to your site from both an SEO and a credibility perspective. And while it’s easier than ever to figure out who is linking to your content, that leaves …
Evergreen content is not only a good way to bring people to your site and your blog months after it’s published, it’s also a good way to boost traffic …
We know that the key to conversion is having an excellent and well-optimized landing page. Even if your landing page has a great design and a clear call to …
Google inspired shock, awe and some epic headlines when it killed off Google Reader last month. “Like a Dagger to Bloggers’ Hearts, Google Just Killed Google Reader” – The …
If there’s one burning question on every brand marketer’s mind these days, it’s “how can I make my content go viral?” The short answer is that there’s no magic formula. …
Earlier this week we covered ten ways to get press as a Help A Reporter Out source, but HARO is equally useful for its namesake: reporters. And since content …
Regardless of your company’s size or scope, Help A Reporter Out can be a great resource for scoring press mentions that might otherwise be unattainable. Manuela Bizzotto of StratPad …
Data tells us that images are valuable currency for Facebook, blogs and even online newsrooms. Not only do they drive engagement, they add some much needed color to entities …
Is “save it for later” the future of content consumption? Companies like Pocket, Instapaper and Evernote would certainly like to think so. And considering that Pocket clocks in at …
Research has shown time and again that visual elements are more effective than solely textual elements. In fact, when it comes to communicating data, high quality infographics are 30 …
When it comes to software as a service, it’s generally best to show users the benefits of your tool rather than tell them. This is typically executed through the …
The GIF has officially hit the mainstream thanks to Tumblr sites like What Should We Call Me and, here in Chicago, So Yeah Duh. The seemingly inescapable Graph Interchange Format concept was …
Internal links point from one page on your website to another page on your website, and they’re important for two reasons. From the user perspective, they point to further resources, …
We know how important landing page optimization is — when customers click on a link or an ad, they’re expecting to be redirected to a page advertising exactly what …
The Pinterest-inspired scrapbook sites just keep coming. The latest board-boasting contender, however, may offer some extra incentive for brand marketers in certain industries to at least give it a …
We recently gave a rundown of some essential tools to help you successfully run and monitor a social media-based contest. Although those tools are awesome and helpful, your contest …
Help A Reporter Out is one of those tricks every communications professionals should have up their sleeve. For content producers, HARO is a great tool for fielding quotes when …
As creators of content from blog posts to infographics to curated pinboards, many of the world’s top brands now consider themselves publishers. But that doesn’t mean the days of …
Content marketing is more than just blogging about the services your brand provides, or the products you produce. You need to create compelling content that actually appeals to and …
