Category: Content Marketing

Content curation makes some marketers sweat because of the old duplicate content rule. Here's what Matt Cutts, Google's head of webspam, has to say on the subject.

Editorialized tweets allow content publishers to highlight specific passages and excerpts that readers can then tweet with just a click, and is meant to take the hassle out of …

While blog commenting has lost its appeal as a tool for SEO'ers to build links and win search engines, the allure is still there. The strategy just needs to …

The Amazon Funniest Reviews page has turned one-off jokes into something readers can come back to and, perhaps, get use out of.

If This Then That recipes can now be embedded on any blog or website with a small snippet of HTML. Here are a few ideas on how your brand …

Need to see real ROI before you dedicate the time and resources to curate content? This new study from Livefyre will help you make the business case for content …

When the CMO Council recently researched B2B content marketing, 48% of B2Bers surveyed said that they trusted customer case studies. Check out these tips for some inspiration and help.

The introduction of the New York Times IFTTT channel hints that the automation service will soon be a useful tool for publications and brands of all shapes and sizes.

The CMO Council recently dove into the world of B2B content marketing to determine the most disliked characteristics in B2B content.

Content curation for owned media is a great way to fill your brand's content pipeline. There are two distinct approaches to content curation for owned media: unlicensed and licensed.

If you’re failing to see how you can use Facebook embeddable posts to your brand’s benefit, we’ve got a few ideas to help you realize the potential.

Behance is a free social network that showcases creative work (including interior design, graphic design, advertisements) and allows others to discover it.

When it comes to B2B content marketing, video is beginning to shove white papers out of the spotlight. According to a new B2B Content Marketing Report sponsored by Spice Works, …

Every time I log in to LinkedIn, it looks a little bit more like a digital magazine. I’ve even started to visit the site not to tweak my resume …

You’ve heard by now that content marketing is “the next big thing” for brands in the digital space. As you can probably guess, a key part of executing content …

In November of 2012 the Coca-Cola Company switched gears on their brand website, focusing on content and storytelling rather than pure play product and advertising. Immediately prior to the …

Reddit is kind of a polarizing entity. On one hand, it can help you find valuable content to share. On the other hand, it can take you down in …

Product reviews, interviews and guest posts are all great opportunities to spread the word about your brand. They’re also great ways to make valuable connections with bloggers that fit …

Content curation is a multi-step process. Once you identify share-worthy content and actually go out and find that content, in most cases you’ll want to tuck those articles away for …

The first step in the content curation process is to write your content curation manifesto. Next up, you’ve got to get out there and actually find the stuff that fits …