Category: Content Marketing

It's the beginning of the year, but that doesn't mean that you can't do a bit of blog-focused spring cleaning.

The new LinkedIn Article feature has made it easy for users to search and find content related to their industry.

We are living in the golden age of the video blog. Video blogs, when they are done right, can be an integral part of your content marketing strategy.

Make sure your content speaks with a credible voice. Use these tips to avoid simple content mistakes and write more effective posts.

Pinterest once represented the best opportunity museums had to put their works on display online. Now they can create online exhibits with Google Open Gallery.

It seems that in the world of content marketing, rather than focusing on the grind -- doing lots of little things and achieving many small successes -- some marketing …

If done correctly, content marketing is a great way to build customer relationships that foster brand loyalty. When developing a content marketing strategy, follow these three tips for success.

You might be wondering how, if at all, Twitter custom timelines could benefit your brand. We've come up with a list of ways any brand could could use them.

We talked to three experts about the science behind testing email content so that you can approach it systematically and get the biggest bang for your buck.

There is a science to curating great content, but a great easy content curation tool is accessible and available to use right away: Paper.li.

Creating copy that appeals to multiple consumer personas is not only easier than you think, it also can boost conversions.

Looking to expand your PR toolbox beyond just the likes of HARO? Giving Media Diplomat a follow could help you field more inquiries.

BizInk's Matt Wilkinson recently conducted a webinar focused on content marketing for accountants, but there are a few things to consider before jumping in.

Having your copy writers abide by the standards you set for your company will bring a consistent voice to your company's copy.

Pinterest is rolling out article pins, which will include the article’s headline, author, story description and link right on the pin. The intent is to provide teaser content for …

Writing engaging content is an integral part of marketing and promoting products for your company. By creating an organized, clear and concise style guide, you can make sure that …

One way to encourage employees to participate in thought leadership is by gamifying content creation. Here are four examples of content gamification.

As brands become publishers it's important for CMOs to view marketing through the publisher's lens. Here are our favorite digital publishing news sources.

Taking a cue from social giants like Facebook and Twitter, Google Plus is now allowing users to embed public posts into other sites. Google Plus also updated author attribution.

Freelance writers are a great way to fill the content pipeline, but before handing over the reigns to outside help there are a few quality control considerations and processes …