Author: Katherine Leonard
Between varied browser preferences and the multitude of mobile devices out there, there are endless perspectives from which people can view your content. That means it’s essential to check that …
Mobile and web apps are often placed in the “low-commitment” product category – that is, they are either low-cost or free and require a minimal amount of personal information …
Mobile application strategy begins with development and deployment, but that’s certainly not the end of the game. No matter how snazzy or useful your app is, if no one …
A few weeks back we published a post on how to effectively manage a social media team. While full of great advice from some of the brightest community managers …
Thanks to a few recent leadership shakeups, TV streaming service Hulu has been fodder for tweets and blog posts over the past several days. While we’re on the topic, let’s take …
An insightful and well written piece of content is invaluable, but words alone won’t result in leads or sales. Instead, you need a well-oiled conversion machine to guide your …
With the enormous growth of sites like Amazon and Yelp, reviews have become an increasingly vital component for online sales. In fact, studies show that 94% of marketing and …
As we find ourselves on the brink of a new year with new and improved tools, platforms and insights, we wanted to take the opportunity to look back at …
Your brand is on Pinterest, tirelessly sharing relevant and entertaining content with a previously untapped audience. But you may be overlooking three easy steps that can bring new SEO, …
Thanks to social media, our interconnectedness is more apparent than ever before. But actually finding those connections requires a bit of research – research that can quickly become a …
Building a landing page for a complex product or service requires more than seemingly unrelated fun and games. College degrees and pricey B2B software aren’t one and done purchase decisions …
If you’re working on a long-term web strategy (and who isn’t?), loyalty is a valuable but often overlooked metric to monitor. It digs deeper than pageviews and time on …
Want to add a bit of Google fuel to your digital marketing efforts? Adding link relationships is a quick and easy process that ties both individual articles and whole …
Over on our post about adding an Instagram tab to a Facebook brand page, we’ve fielded several questions about sharing Instagram photos directly to a brand Timeline. There are …
When it comes to Twitter for business, listening is vital. Sure, you know how much traffic Twitter drives to your site, but do you know what people are actually saying …
Less is almost always more in the landing page realm. Too much content distracts users from seeing and acting on a conversion opportunity. But a page that is too …
As 2012 draws to a close, we’re taking a look back at our most engaging social media content. In the process we’ve noticed several common themes among our most-clicked …
According to their website, Quora is “a continually improving collection of questions and answers created, edited and organized by everyone who uses it.” In other words, it’s the perfect …
Managing a social media account as an individual has its perks: consistent voice, simplified task management, and minimal confusion over who’s doing what. But as companies and networks grow the …
Adding content links to your email signature is a quick and easy way to promote blog posts. While setting up a custom email signature through your email provider is …
As we wrap up a content-heavy 2012, we decided it’s time to dig deeper into the differences in how our readers consume content on desktop versus mobile devices. We know …
The beauty of landing pages is that they offer a virtually unlimited range of specificity. Landing page design and content can be easily adjusted to fit a niche user’s needs and …
You know the importance of newsletter names, email subject lines and from fields (and hopefully test those on a regular basis), but you might be missing one more opportunity to …
This weekend I used the old Internet machine to drool over a pair of Jeffrey Campbell boots that I can by no reasonable means afford. And now, thanks to …
Whether you know it or not, you’re probably familiar with Red Bull‘s content marketing efforts. The Red Bull Stratos Live Jump – a world record breaking freefall from space …
If you don’t own a car, Zipcar is a great option for grocery runs, trips outside the city and those days when public transit just won’t do. Google “carsharing” …
Talk of the rise of visual social media is everywhere these days. Pinterest, Tumblr and Instagram each have an inherent visual quality that Internet users flock to. And between cover …
Writing quality content takes time and effort, but if no one reads your posts, what’s the point? These five digital promotion tactics will help you build exposure and momentum …
Cyber Monday is all about driving online sales – but what if your goal is to get shoppers off their desktops and into stores? This holiday season retailers are …
Are you struggling to fuel Google Plus engagement with good content? Consider adding Do Share to your digital marketing toolbox – a free Google Chrome plugin that makes sharing …
