Author: Katherine Leonard
From the price tag to the local take on tourism, what’s not to love about traveling with Airbnb? We covered their colorful (old) homepage in our best landing page …
Earlier this week at SES Chicago we stopped by best-selling author and entrepreneur Evan Bailyn‘s session, Building a Massive Customer Base through Content-Driven SEO. He shared his four-step process for …
On day number two of SES Chicago we made a point to stop Lee Odden‘s session, Optimizing B2B Content Across the Sales Cycle. Odden covered a number of insightful B2B content …
After a series of interviews with SES Chicago speakers, the digital marketing conference is finally here. We stopped by several sessions on Day 1, including “Mobile Marketing Optimization” with …
Pinterest co-founder Ben Silbermann recently announced the arrival of secret boards. The new private boards “give you a place for things you’re not quite ready to share yet,” Silbermann …
In early November, 2012, comScore released data showing that smartphone penetration has topped 50 percent for the first time in history. comScore’s MobiLens study surveyed more than 30,000 U.S. …
It looks like the 2012 holiday season will be a happy one for online retailers. In early November 2012, Forrester launched its US Online Holiday Retail Sales Forecast, 2012. …
Retail giant Target is doing a lot more than dabbling in content strategy. A Bullseye View, their content-focused sister site, gives a behind the scenes look at Target, moving beyond …
Are you integrating the visual web into your holiday marketing strategy? If not, these stats from comScore’s The State of the U.S. Online Retail Economy in Q2 2012 might …
On November 5, 2013 Instagram revealed its first big platform change since being acquired by Facebook earlier this year. The much talked about mobile photography app will roll out …
Struggling to fill the gaps in your company’s editorial calendar? Combing the news and answering common questions are reliable topic generation strategies, but as every content developer knows, the …
Between editorial calendars, email blasts and community management, digital marketers have a lot on their plates. We rely on a collection of tools to save time, stay organized and …
A new study from Facebook and comScore looks to throw some weight behind Facebook paid media by showing how three major brands use ads to extend their audience. And …
The SES Conference will make its way through the Windy City this November. The three-day conference is designed for experienced marketing and advertising professionals, offering over 50 sessions to provide insight, …
According to a survey of 300 SMBs from BIA/Kelsey, small to mid-sized businesses plan to increase digital marketing budgets in the coming months. To wrap up 2012, SMBs are using a multichannel approach to …
Americans do a good deal of reading on mobile devices these days, so it’s no surprise that 75% of smartphone users prefer mobile-friendly sites. If your brand is looking …
As of October 23, the reimagined stumbleupon.com is now out of Beta and available to all users. Since the social discovery engine released a Beta version in September 2012, …
Contrary to popular belief, young Americans are reading more than their Twitter feeds. Millennials may be known for ever-shrinking attention spans, but studies show we’re still picking up books …
Are your email marketing campaigns falling victim to faulty timing? Studies show that email has an extremely short shelf life – the longer your email sits an a recipient’s inbox, …
Music industry analytics company Musicmetric recently released the Digital Music Index, a study examining the trends and preferences of music fans around the world. Gregory Mead, global CEO of Musicmetric …
We love coffee almost as much as we love iPhones. Or maybe vice versa. Anyway, here are five apps that bring the two together in sweet, sweet iPhone-coffee harmony. …
Earlier this week OpenTable announced that they are introducing a tool for restaurants to build free, mobile-friendly sites to help restauranteurs capitalize on the shift to mobile. Powered by …
The SES Conference will make its way through the Windy City this November. The three-day conference is designed for experienced marketing and advertising professionals, offering over 50 sessions to …
Women yield some serious power when it comes to product sales. Not only are we responsible for 75-85% of all consumer purchases, we’re also a dominant demographic on mobile social media, …
In the past few weeks LinkedIn has rolled out a number of updates to help companies give a good first impression and boost and engagement on the professional network. …
Last week we covered five apps for eating out to help you discover new places to dine. But if you’re more of an aspiring-Rick Bayless type, you’ll want to try these …
It’s been a while since your last eBay bidding war, hasn’t it? Your online shopping process may have altered slightly in the past ten years, but eBay’s new Pinterest-esque …
Recent research shows that consumers won’t tolerate sites not optimized for mobile – a stat not lost on the small businesses of America. In the coming months U.S. small businesses …
Last week we covered a study on B2B content marketing in 2012, with details on strategy goals, tactics and challenges. Data revealed that while most marketers are on board …
From user-generated content to tips and a variety of online events, Evernote’s Noteworthy blog uses top-notch content to keep devoted fans coming back for more. Evernote makes content marketing …
