Author: Jackie Quintana

To better understand integrated marketing, we look at three companies who are using it to its full potential.

As organic reach on Facebook declines, it may be time to refresh your Facebook content strategy.

Fitness Instagram accounts provide a whole new way to reach audiences and create brand advocates.

Don't know how to respond to a "Negative Nancy" on your Page? Here's how to handle negative comments on Facebook.

How can you get your business's Facebook event to stick with your audience? Here are three tips to get you started.

DailyBurn focuses on providing its subscribers with more than just video workouts, but an engaged online community that helps support their product.

Reddit moderators used an auto-moderation tool to censor major topics on the site. The result was banishment from the front page.

We just learned a lesson in Community Management from American Airlines. Now, U.S. Airways teaches us a new lesson: how to avoid a Twitter catastrophe.

Facebook really wants you to download Facebook Messenger. So much so, that they are removing the chat option from the main Facebook iOS and Android apps.

Pretty soon all Twitter users will see the new design on their own accounts. Here are the major points you need to know.

March Madness is an ideal event for all marketers. Out of all the awesome campaigns this year, here's our final four.

Tastemade is "not your mother's food network" and the next step in awesome user-generated content.

We've identified some multicultural marketing mistakes so you don't have to make them.

Could the new "Milk Life" campaign help with slumping sales and interest?

One tactic that brands often use to find and/or create brand advocates is surprise and delight. We explore how to execute these promotions correctly.

Coca Cola is running a new ad campaign for Diet Coke with the slogan "You're On." According to the Twitterverse, it reads as "You're On Coke."

With the Oscars coming up on Sunday, you may be thinking of tweeting opportunities at hand. If you are, here's what NOT to tweet.

Sometimes you can't find the image you're looking for and need to use a Creative Commons-licensed image. Here's how to cite it correctly.

Many brands have steered clear of interacting with the Olympics this year due to various reasons, but Clorox found a way.

Brand Valentines take much thought and effort to stand out from the crowd AND relate back to the actual brand. Here are 3 that did the job.