To better understand integrated marketing, we look at three companies who are using it to its full potential.
Author: Jackie Quintana
As organic reach on Facebook declines, it may be time to refresh your Facebook content strategy.
Facebook recently launched ad scheduling, a process where marketers can target messages to be delivered at certain times during the day.
Fitness Instagram accounts provide a whole new way to reach audiences and create brand advocates.
Don't know how to respond to a "Negative Nancy" on your Page? Here's how to handle negative comments on Facebook.
To better engage your audience with Facebook promotions, we look at a few great examples.
How can you get your business's Facebook event to stick with your audience? Here are three tips to get you started.
DailyBurn focuses on providing its subscribers with more than just video workouts, but an engaged online community that helps support their product.
Cinco de Mayo, Kentucky Derby, May the 4th, all are great opportunities for real-time marketing. Take a look at our favorite picks from the weekend.
Reddit moderators used an auto-moderation tool to censor major topics on the site. The result was banishment from the front page.
We just learned a lesson in Community Management from American Airlines. Now, U.S. Airways teaches us a new lesson: how to avoid a Twitter catastrophe.
American Airlines received a terrorist threat from a teen Twitter user. Their response was a perfect lesson in community management.
Facebook really wants you to download Facebook Messenger. So much so, that they are removing the chat option from the main Facebook iOS and Android apps.
Pretty soon all Twitter users will see the new design on their own accounts. Here are the major points you need to know.
You may crave Taco Bell breakfast after reading this, but their campaign is that good.
March Madness is an ideal event for all marketers. Out of all the awesome campaigns this year, here's our final four.
Tastemade is "not your mother's food network" and the next step in awesome user-generated content.
All brands should aspire to have an Instagram account like Disney's.
We've identified some multicultural marketing mistakes so you don't have to make them.
Could the new "Milk Life" campaign help with slumping sales and interest?
Social media data startup Vizify announced yesterday that it has been acquired by Yahoo, in an attempt to bring a new look to visual data.
One tactic that brands often use to find and/or create brand advocates is surprise and delight. We explore how to execute these promotions correctly.
Coca Cola is running a new ad campaign for Diet Coke with the slogan "You're On." According to the Twitterverse, it reads as "You're On Coke."
Digital consumption is the highest it's ever been in the U.S., according to Nielsen's Digital Consumer Report. Latinos are the highest consumers.
With the Oscars coming up on Sunday, you may be thinking of tweeting opportunities at hand. If you are, here's what NOT to tweet.
Sometimes you can't find the image you're looking for and need to use a Creative Commons-licensed image. Here's how to cite it correctly.
Why is "The Lego Movie" a terrific example of content marketing? We look at the movie and the various reasons it attracts customers and viewers.
Many brands have steered clear of interacting with the Olympics this year due to various reasons, but Clorox found a way.
Brand Valentines take much thought and effort to stand out from the crowd AND relate back to the actual brand. Here are 3 that did the job.
Consumers seeking new physicians still follow word-of-mouth healthcare referrals more than any other source. How can they start to trust digital efforts?