Month: April 2014
Creating successful content is not an easy task. If you find yourself hitting a creative wall when writing content, repurpose content you already have.
Twitter has released new data about its growth and the numbers are troubling. Marketers should pause to understand why.
The Google Plus team announced that users with more than 1,000 followers now have the ability to create +Post Ads.
Don't go looking for a brand crisis, but the occasional sticky situation can provide a great opportunity to learn.
The FTC is cracking down on native advertising. Don't stress over the problem, focus your efforts on the brand storytelling solution.
YouTube has begun an advertising campaign in major cities aimed at building awareness of YouTube. The campaign's target? Advertisers.
When the NYPD launched the #myNYPD hashtag, they didn't anticipate the wide variety of photos they would receive.
Business consultants must be very strategic in their approach to branding and marketing. Why? Everyone believes they are a consultant.
Reddit moderators used an auto-moderation tool to censor major topics on the site. The result was banishment from the front page.
Facebook is still the king of the social mount throughout the world. If you are planning to enter international markets, Facebook is a good place to start.
A wide range of experiences with Facebook ads suggests that brands might be diving into the ads platform without a plan in place.
Sports are a central part of the social experience. It makes sense that many popular sports franchises have major presences on social media.
Brands tend to fall into one of two camps: 1) Facebook advertising works, 2) Facebook advertising has poor ROI. We take a closer look.
Having a gorgeous website design will help improve the overall appearance of your company.
We just learned a lesson in Community Management from American Airlines. Now, U.S. Airways teaches us a new lesson: how to avoid a Twitter catastrophe.
Marketing lessons from gaming convention PAX East. Learn how gamers and the gaming industry pwn marketing.
People respond better to visual communication – which means they respond better to visual social media marketing.
The web and Android app have been around for a year, but the iOS app for Helpouts has made it even more convenient and accessible to users.
Your fans don't trust you as much as they trust your other fans. Learn how to harness the power of fan advocacy to get your message out effectively.
NIVEA's Interngram challenged Instagram aficionados with the opportunity to win one of three internship positions in Europe.
American Airlines received a terrorist threat from a teen Twitter user. Their response was a perfect lesson in community management.
Heartbleed impacts 66% of all web sites. Learn what you need to do right now as a marketer to protect yourself and your clients.
Lately, bigger is better on Facebook, and the team is preparing to expand that philosophy to the network's right-hand column ads.
The age of fake is over. Consumers want you to be honest and authentic. Here are six brands who have mastered the art of authenticity.
Facebook really wants you to download Facebook Messenger. So much so, that they are removing the chat option from the main Facebook iOS and Android apps.
If you're a small business, the capabilities of the free app Perch can help you keep abreast of your local competition with just a few taps.
Reining data in is still possible for the rest of us brave enough to tackle the fast-paced world of programmatic buying.
HBO was not prepared for the number of Game of Thrones viewers. Their servers crashed, causing angry viewers to turn to social media to vent their rage.
Pretty soon all Twitter users will see the new design on their own accounts. Here are the major points you need to know.
After some initial limited testing, the Disqus team is rolling out a new advertising opportunity for brands -- Sponsored Comments.