Month: January 2013
How do we love Valentine’s Day? Let us count the ways… In addition to being a great opportunity to market products and services, Valentine’s Day also gives brands an …
In the past few weeks the amateur art of food photography has been knocked down and picked back up again. First the New York Times reported that several Brooklyn …
Studies have shown that it’s more expensive to acquire a new customer than to keep a current customer. Of course, in order to keep those current customers, brands have to …
They’ve been a staple for print advertising for years, but as more and more advertising dollars go to the digital space, advertorials are also making the digital jump. Although …
Whether through a #firstpost hashtag or the naughty content problem (who would have guessed?), chances are you’ve heard a thing or two about Vine in the past five days. …
We all have our go-to browser that we use on a daily basis, which makes it easy to forget that other browsers are still in use. In fact, Litmus …
Today is the fourth annual Community Manager Appreciation Day, a nod to those that organize, manage and hype social channels for brands. As web strategist Jeremiah Owyang puts it, “while …
The recently released 4th Annual Nonprofit Social Network Benchmark Report examined the efforts of non-profit brands in the social sphere in 2012 and came away with three major trends …
Between the wealth of old-school marketing associations and Chicago’s recent push to become a tech hub, this city its fair share of digital marketing events. From Techweek to the Community …
Ever since the introduction of the Facebook brand page, there’s been a lot of discussion about the best days and times to schedule posts. The truth is, it’s difficult …
It’s one of the oldest forms of digital marketing, but email remains a promising method for tuning visitors into regularly scheduled brand messaging. We mentioned Hello Bar a few …
In yesterday’s post we took a look at how some luxury brands are setting themselves apart on YouTube. We were impressed with what we saw, so we decided to …
Chances are, somewhere along the line you’ve encountered the opportunity to log into a site or application using your Facebook or Twitter account. Social logins are becoming increasingly common …
Although most luxury brands are deeply rooted in tradition, they haven’t been afraid to embrace the digital world. Last August, we reported that more luxury brand marketers are looking …
Crunching the numbers for 2012 revealed that games, the job hunt and Pinterest were among the most popular as measured by social sharing. To help you understand what makes …
Pinterest was the social media darling for every brand last year, and although its community continues to grow, many brands have reduced the time they spend on it. Maybe …
Newsletter signups are golden, but they’re certainly not the end of the road. If users aren’t taking the next desired course of action — whether that’s completing the signup …
To tackle search engine optimization head on there are a few things you need to know: what you’re doing right, what you could be doing better, and what your …
Promoting a non-profit can be tricky. The relationship between the brand and the volunteers/supporters is different from, say, a fashion brand and a consumer. Although both depend on a …
User-generated content may very well be one of the buzz terms of 2012, but that doesn’t mean it won’t be useful for many years to come. Even if you’re …
Alright, you’ve seen the benefits of having a SMS marketing campaign through examples set by other brands, and you’ve decided to adopt it for your own marketing strategy. The …
“Today we’re announcing a new way to navigate connections and make them more useful,” Zuckerberg told an eager crowd at yesterday’s news conference. He then went on to …
Why do you create content? Is it to attract potential customers? Is it to share tips and advice to colleagues in your industry? If you’re aiming to share your …
These days more and more consumers are opting to take customer service issues to social media rather than the phone lines. In fact, so many customers are making this …
No brand wants to see an email subscriber go, but it’s important that the process is made as simple as possible. Why? Because more and more email services are …
When we looked back at our most popular blog posts for 2012, we knew imagery played an important role in engagement. But when we discovered that photo-based Facebook posts …
Augmented reality is becoming an increasingly larger part of the mobile and digital world. So much so, in fact, that an entire presentation was devoted to it during last …
Between varied browser preferences and the multitude of mobile devices out there, there are endless perspectives from which people can view your content. That means it’s essential to check that …
Hashtags are a great way to open your tweets up to an audience your account may not be reaching otherwise. But it can be tricky terrain to navigate. We’ve …
Mobile and web apps are often placed in the “low-commitment” product category – that is, they are either low-cost or free and require a minimal amount of personal information …
