Category: lonelybrand White Papers
2014 is shaping up to be a year of change for brand marketers in the United States. Search engines like Google are awarding brands that engage in content marketing …
Landing pages continue to evolve in both use and complexity. Brands and agencies alike are using landing pages to educate and convert customers in new and exciting ways. lonelybrand …
As the measure of marketing performance shifts from soft metrics like awareness, reach and perception to precise measures of engagement, goal conversion and sales, CMOs are under the gun …
Social media remains a buzz term among marketing professionals the world over. As mobile and social commerce grow in scope and complexity so must the tools marketers use to …
Between busy schedules and hesitation to adopt new ways of communication, encouraging the C-suite to participate in social media marketing efforts is often times easier said than done. But …
As digital worlds collide and agencies reinvent business models overlap is occurring. Practice areas like social media have blurred the lines between advertising and public relations, and as a …
Looking to get your insurance company on the mobile map in the coming year? You’re not alone. Nearly half of marketers hope to devote more resources to mobile app …
