2014 is shaping up to be a year of change for brand marketers in the United States. Search engines like Google are awarding brands that engage in content marketing and social media with big traffic that wins new customers.
There’s just one problem…
Brands aren’t impressed with agencies’ digital skills. According to a recent CMO Council Report, just 9% of marketers say they believe agencies have been good at migrating to digital, and 51% of marketers see agencies as playing catch-up with regards to new technology like content marketing and social media.
If you have been wondering whether your agency partner is helping you stay ahead of the game or just keeping the status quo to bill hours you aren’t alone.
Discovering how your agency treats you may be as simple as evaluating if they practice what they preach. The goal of this white paper is to provide CMOs and senior brand marketers with an inside look into agency practices that indicate a higher understanding of the digital space.
This white paper includes:
- Raw numbers showing how top US marketing agencies rank in social media.
- lonelybrand Custom Research showing how consistent social media presence, blogging and content marketing help accomplish agency business goals.
- Solutions to close the issue of client confidence in an agency’s digital competence.