Landing pages continue to evolve in both use and complexity. Brands and agencies alike are using landing pages to educate and convert customers in new and exciting ways. lonelybrand evaluated countless brands and landing pages in our quest to create a useable methodology applicable to nearly any digital marketing challenge. It is our hope that this white paper provides you with a clear roadmap to understanding and executing excellent landing pages that accomplish real business goals.
Note that this white paper does not cover topics like variant testing and measurement. Rather it should be used as a guide to create new landing pages or discover how existing landing pages can be aligned with business objectives.
This white paper includes:
- A quadrant-based system to identify your visitors’ needs based on education and commitment levels
- Recommended features for each of four categories of landing pages
- Examples of successful landing pages for each category
For more information, download the white paper here.