Sports and Social: Is Your Team a Social Champion?
April 22, 2014 Social Media Marketing
Sports are a central part of the social experience. It makes sense that many popular sports franchises have major presences on social media.
Category: Social Media Marketing
Facebook Ads & ROI: What Results are Brands Seeing?
April 21, 2014 Digital Paid Media, Social Media Marketing
Brands tend to fall into one of two camps: 1) Facebook advertising works, 2) Facebook advertising has poor ROI. We take a closer look.
How to Avoid a Twitter Catastrophe
April 18, 2014 Social Media Marketing
We just learned a lesson in Community Management from American Airlines. Now, U.S. Airways teaches us a new lesson: how to avoid a Twitter catastrophe.
Getting Visual with Social Media
April 17, 2014 Social Media Marketing
People respond better to visual communication – which means they respond better to visual social media marketing.
Share Your Expertise & Bolster Your Reputation with Google Helpouts
April 17, 2014 Digital Paid Media, Social Media Marketing
The web and Android app have been around for a year, but the iOS app for Helpouts has made it even more convenient and accessible to users.
American Airlines’ Twitter Threat: A Lesson in Community Management
April 14, 2014 Social Media Marketing
American Airlines received a terrorist threat from a teen Twitter user. Their response was a perfect lesson in community management.
Authenticity Wins: 6 Brands Who Define Authentic
April 11, 2014 Content Marketing, Social Media Marketing
The age of fake is over. Consumers want you to be honest and authentic. Here are six brands who have mastered the art of authenticity.
HBO Go’s Sunday Night Crash: 4 Takeaways for Marketers
April 9, 2014 CRM, Social Media Marketing
HBO was not prepared for the number of Game of Thrones viewers. Their servers crashed, causing angry viewers to turn to social media to vent their rage.
Key Takeaways from Twitter’s New Layout
April 8, 2014 Social Media Marketing
Pretty soon all Twitter users will see the new design on their own accounts. Here are the major points you need to know.
A Tweet Is Worth a Thousand Words: Museums & Social Media
April 3, 2014 Social Media Marketing
In addition to pushing membership drives and promoting special exhibits, social media has given museums, and exhibitors, a new way to connect with visitors.
Four Steps to Achieve High-Value Social
April 2, 2014 Social Media Marketing
Sustainably acquiring high-value social media customers is now not only possible, but a business requirement.
With Recent Algorithm Changes, Will Small Brands Abandon Facebook?
April 2, 2014 Social Media Marketing
Facebook has recently changed their algorithms, limiting the organic reach of brands. How will small brands respond to these changes?
Social Media Savvy When Your Business is Heavily Regulated
March 26, 2014 Social Media Marketing
Social media marketing can be an incredibly valuable tool, even if you work in a heavily regulated industry. Here are some tips to get you started.
Facebook’s Newsfeed Enters a New Dimension
March 24, 2014 Social Media Marketing
How will your brand's creative be affected by Facebook Newsfeed's new dimensions? Here's a hint: new ratios are in your future.
Taking Your Social Campaigns Global: 5 Social Networks that are Huge Outside of the U.S.
March 19, 2014 Social Media Marketing
While Twitter and Facebook are huge outside of the United States, they are not the only players in town in the world of international social networks.
Put Your Best Post Forward: 4 Steps to Ensure Mobile Optimization for Facebook Posts
March 18, 2014 Mobile Marketing, Social Media Marketing
If you haven't been designing posts and ads with the mobile Facebook user in mind, you're alienating a large portion of your potential audience.
Facebook Begins its Premium Video Ad Rollout
March 14, 2014 Digital Paid Media, Social Media Marketing
Facebook is rolling out Premium Video Ads to a select group, with the promise that they will be carefully monitored as they're rolled out to more users.
Sepia-Toned Sales: 6 Ways to Help Convert Instagram Views to Purchases
March 11, 2014 Social Media Marketing
With an average $65 spent per order, Instagram spurred purchases are certainly nothing to sneeze at. So, how can you take advantage of it and deal with its restrictions?
Demystifying Facebook’s Admin Levels
March 10, 2014 Social Media Marketing
Assigning Facebook admin roles can be overwhelming on its own, but failing to give admins an appropriate amount of control can cause major issues.
Goodbye, Vizify
March 6, 2014 Social Media Marketing
Social media data startup Vizify announced yesterday that it has been acquired by Yahoo, in an attempt to bring a new look to visual data.
American Heart Month Goes Social
March 6, 2014 Social Media Marketing
How did you celebrate American Heart Month? By 'liking' a Facebook post? Health-conscious brands celebrated by using Facebook as a way to share heart tips.
Windy City Icons Commemorate Chicago’s Birthday via Social Media
March 5, 2014 Social Media Marketing
The Art Institute of Chicago, The Field Museum and the Chicago Cubs all marked Chicago's birthday using social media.
Apple’s Tumblr Debut Has Us Seeing Spots
March 4, 2014 Social Media Marketing
Unlike its competitors, Apple hasn't felt the need to create a Facebook, Twitter or Tumblr account...until now.
How to Surprise and Delight Your Customers
March 4, 2014 Social Media Marketing
One tactic that brands often use to find and/or create brand advocates is surprise and delight. We explore how to execute these promotions correctly.
The Muppets Take Instagram (and Make it Work)
February 27, 2014 Social Media Marketing
Brands have tried and failed to incorporate Instagram into their social strategy. A classic brand that has successfully made the jump is The Muppets.
What’s the Deal With WhatsApp?
February 26, 2014 Social Media Marketing
Last week, it was announced that Facebook had purchased the messaging service/social app WhatsApp for $19 billion. What is WhatsApp?
What Not to Tweet During the Oscars
February 25, 2014 Social Media Marketing
With the Oscars coming up on Sunday, you may be thinking of tweeting opportunities at hand. If you are, here's what NOT to tweet.
Intertitles Meet Instagram: Toronto Silent Film Festival’s Social Success
February 20, 2014 Social Media Marketing
Toronto Silent Film Festival Director Shirley Hughes gives us an insider perspective on the effectiveness of the TSFF's social media campaigns.
#SochiProblems Helps Clorox Win Gold at the Olympics
February 18, 2014 Social Media Marketing
Many brands have steered clear of interacting with the Olympics this year due to various reasons, but Clorox found a way.
Can Blend Succeed with Teens by Locking Out Adults?
February 14, 2014 Social Media Marketing
Blend is a new social media app targeted at teens. It's strategy for success? Lock out adults.