Category: Marketing

iAcquire's PR Director offers tips on how to maximize Google authorship as a brand.

Social media marketing can be an incredibly valuable tool, even if you work in a heavily regulated industry. Here are some tips to get you started.

As part of a last-ditch effort to save the Eighth Wonder of the World, Astrodome supporters are showing their love with #SaveTheDome selfies.

How will your brand's creative be affected by Facebook Newsfeed's new dimensions? Here's a hint: new ratios are in your future.

According to Adobe’s Digital Index, digital video consumption is set to explode in 2014. How can your brand take advantage of this?

Fan engagement is incredibly important. "Veronica Mars" epitomizes good fan engagement.

There are a number of benefits that can be reaped from using email marketing. Before diving in, though, take note of these email marketing tips.

For those struggling to understand how beneficial smartphones can be for their company, here are some apps you need to try.

We've identified some multicultural marketing mistakes so you don't have to make them.

If you haven't been designing posts and ads with the mobile Facebook user in mind, you're alienating a large portion of your potential audience.

That’s right, the World Wide Web turns 25 this year. To celebrate this momentous occasion, here are ten key moments from the history of the World Wide Web.

Facebook is rolling out Premium Video Ads to a select group, with the promise that they will be carefully monitored as they're rolled out to more users.

Could the new "Milk Life" campaign help with slumping sales and interest?

With an average $65 spent per order, Instagram spurred purchases are certainly nothing to sneeze at. So, how can you take advantage of it and deal with its restrictions?

Though it can be risky to embrace outrageous forms of brand marketing, it can pay off with increased buzz for your business and increased sales.

Assigning Facebook admin roles can be overwhelming on its own, but failing to give admins an appropriate amount of control can cause major issues.

Recently, the world of comedy lost Harold Ramis. What lessons can marketers take from his work?

Social media data startup Vizify announced yesterday that it has been acquired by Yahoo, in an attempt to bring a new look to visual data.

The Art Institute of Chicago, The Field Museum and the Chicago Cubs all marked Chicago's birthday using social media.

In the world of social media marketing, the old ways of marketing no longer suffice. How is altruism transforming marketing?