How Web Design Can Benefit a Small Business
April 21, 2014 Digital Marketing
Having a gorgeous website design will help improve the overall appearance of your company.
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Category: Marketing
Reporting, practical guides and reviews from the lonelybrand desk.
Category: Marketing
How to Avoid a Twitter Catastrophe
April 18, 2014 Social Media Marketing
We just learned a lesson in Community Management from American Airlines. Now, U.S. Airways teaches us a new lesson: how to avoid a Twitter catastrophe.
Gamers Pwn Marketing at PAX East
April 18, 2014 Content Marketing
Marketing lessons from gaming convention PAX East. Learn how gamers and the gaming industry pwn marketing.
Getting Visual with Social Media
April 17, 2014 Social Media Marketing
People respond better to visual communication – which means they respond better to visual social media marketing.
Share Your Expertise & Bolster Your Reputation with Google Helpouts
April 17, 2014 Digital Paid Media, Social Media Marketing
The web and Android app have been around for a year, but the iOS app for Helpouts has made it even more convenient and accessible to users.
Trust: Your Fans Trust Each Other, Not Your Brand
April 16, 2014 Content Marketing
Your fans don't trust you as much as they trust your other fans. Learn how to harness the power of fan advocacy to get your message out effectively.
For NIVEA, a Picture’s Worth a Résumé
April 15, 2014 Digital Marketing
NIVEA's Interngram challenged Instagram aficionados with the opportunity to win one of three internship positions in Europe.
American Airlines’ Twitter Threat: A Lesson in Community Management
April 14, 2014 Social Media Marketing
American Airlines received a terrorist threat from a teen Twitter user. Their response was a perfect lesson in community management.
Heartbleed for Marketers: What Do You Need to Do?
April 14, 2014 Digital Marketing
Heartbleed impacts 66% of all web sites. Learn what you need to do right now as a marketer to protect yourself and your clients.
Facebook Enlarges, Limits Right-Hand Column Ads
April 11, 2014 Digital Paid Media
Lately, bigger is better on Facebook, and the team is preparing to expand that philosophy to the network's right-hand column ads.
Authenticity Wins: 6 Brands Who Define Authentic
April 11, 2014 Content Marketing, Social Media Marketing
The age of fake is over. Consumers want you to be honest and authentic. Here are six brands who have mastered the art of authenticity.
Facebook Messenger: Worth the Mandatory Download?
April 10, 2014 Mobile Marketing
Facebook really wants you to download Facebook Messenger. So much so, that they are removing the chat option from the main Facebook iOS and Android apps.
Keep an Eye on the Competition with Perch
April 10, 2014 Digital Marketing
If you're a small business, the capabilities of the free app Perch can help you keep abreast of your local competition with just a few taps.
Don’t Be Afraid of Programmatic Buying
April 9, 2014 Digital Paid Media
Reining data in is still possible for the rest of us brave enough to tackle the fast-paced world of programmatic buying.
HBO Go’s Sunday Night Crash: 4 Takeaways for Marketers
April 9, 2014 CRM, Social Media Marketing
HBO was not prepared for the number of Game of Thrones viewers. Their servers crashed, causing angry viewers to turn to social media to vent their rage.
Key Takeaways from Twitter’s New Layout
April 8, 2014 Social Media Marketing
Pretty soon all Twitter users will see the new design on their own accounts. Here are the major points you need to know.
Brace Yourselves, Disqus Sponsored Comments are Coming
April 8, 2014 Digital Paid Media
After some initial limited testing, the Disqus team is rolling out a new advertising opportunity for brands -- Sponsored Comments.
Vine Messages Introduces a New Tool for Brands
April 7, 2014 Mobile Marketing
Much like its social app competitors, Vine Messages allows users to send private videos and messages to friends.
5 Ways to Make Lousy Content and What You Should Do Instead
April 7, 2014 Content Marketing
Making lousy content is easy. Here are five ways to make lousy content, and what you should do instead.
6 Brands Who Created Great April Fools’ Content in 2014
April 4, 2014 Content Marketing
Every year, a few brands create really standout content for April Fools' Day. Here are six brands who created great April Fools' jokes in 2014.
A Tweet Is Worth a Thousand Words: Museums & Social Media
April 3, 2014 Social Media Marketing
In addition to pushing membership drives and promoting special exhibits, social media has given museums, and exhibitors, a new way to connect with visitors.
Four Steps to Achieve High-Value Social
April 2, 2014 Social Media Marketing
Sustainably acquiring high-value social media customers is now not only possible, but a business requirement.
With Recent Algorithm Changes, Will Small Brands Abandon Facebook?
April 2, 2014 Social Media Marketing
Facebook has recently changed their algorithms, limiting the organic reach of brands. How will small brands respond to these changes?
3 Highlights from the Taco Bell Breakfast Campaign
April 1, 2014 Digital Marketing
You may crave Taco Bell breakfast after reading this, but their campaign is that good.
Mobilize Your Pinterest Efforts with Device-Friendly Pins
April 1, 2014 Mobile Marketing
What steps should a brand take to ensure their pins are mobile-friendly? We spoke with Danny Maloney, CEO and co-founder of Tailwind, to find out.
How SMS Marketing Can Boost Your Business
March 31, 2014 Mobile Marketing
If you are a busy entrepreneur and struggling to find customers, you should consider SMS marketing. Here are four ways this can help boost your business.
Welcome to the Content Kingdom: Disney Buys Maker Studios
March 31, 2014 Content Marketing
Disney purchases Maker Studios. Why they're moving aggressively into the world of digital video content.
March Madness: Our Final Four Brand Picks
March 28, 2014 Digital Marketing
March Madness is an ideal event for all marketers. Out of all the awesome campaigns this year, here's our final four.
The World of Video Content for Children: SchoolTube and Beyond
March 28, 2014 Content Marketing
Video content for children is big business. Learn more about video networks that focus on children's video content.
Private Jet Industry Expands to Accomodate Bookings via Mobile Apps
March 27, 2014 Mobile Marketing
A $500,000 private jet booking conducted via an iPhone app has sparked a number of changes in the way individuals and businesses are booking their flights.