Category: Mobile Marketing
ComScore released its most recent report on mobile trends yesterday, revealing a growing popularity in Apple, apps and mobile social networking. No surprises there, right? Device choice From February …
Go Local LLC has released their latest Local Search Index Study and the results bolster the assertion that mobile use is interfering with PC use. In 2012, smartphone penetration in …
Google announced a hefty batch of features at last week’s I/O developer’s conference, from a sky high Project Glass demonstration to a host of Google+ tweaks. Among our favorite …
We lonelybranders may live lives centered around digital happenings and goings-on, but that doesn’t keep us from getting in a good sweat every once in a while. In fact, …
Still haven’t made the jump to mobile optimization? Maybe these stats will be enough to get you moving in the right direction. According to a recent study by Street Fight …
If it were up to my generation, cold hard cash would be a thing of the past. It just so happens summertime is always the hardest for us anti-cash …
Recent research from Jumptap suggests that when it comes to the battle of mobile advertising click-through rates, iOS devices and Amazon’s Kindle Fire reign supreme. According to the study, …
We sleep with them and panic when they’re out of sight. In the past couple of years, smartphones have become an increasingly personal device. This level of what we’ll …
With countless devices to distract us, getting things done is tougher than ever. But as always, technology is both a boon and a bane, this time swooping in with …
As marketers, we often ponder whether we want to toy with those squarish, alien-looking symbols called QR codes. Some believe they are effective while others point out that less …
Multitaskers, rejoice! Sidecar.me is making it possible to multitask on your smartphone, even while you’re in the middle of a call. Sidecar.me allows you to take videos, take photos, …
We’re lucky to have the Rick Bayless trifecta right around the corner from our office. In case Frontera, Topolobampo and Xoco are out of your reach, Bayless and team …
As brands expand into the world of mobile marketing, it can become difficult for a brand to determine what step to take to reach mobile users. Deciding between apps …
When the commercial for the Samsung Galaxy Note debuted during the Super Bowl, critics were quick to latch on to its awkward 5-inch size and stylus as proof that …
The first unofficial weekend of the summer is upon us, and while we should all really take this day to power down our devices and head outdoors, we couldn’t …
Any brand knows that having a memorable and recognizable logo is essential for brand recognition. But how much of a logo pro are you? The Logos Quiz App will …
This certainly wasn’t the first event to utilize a mobile application, but it’s got to be one of the most creative. On Thursday night, National Public Radio’s This American Life …
Mobile ad spending from the finance industry is growing and growing quickly. But who exactly consumes mobile content and ads from insurance, banking and financial services brands? “Mobile Insights …
Last week, Orlando played host to the BlackBerry World conference where RIM announced some new BlackBerry features and gadgets which it hopes will prove to be enough competition against …
When Noah Elkin, Principal Analyst at eMarketer shares insights on mobile marketing we listen. That’s why his recent presentation in Chicago drew our attention. We’ve heard the basics: more …
There’s nothing quite like a hard-earned afterwork beer with the coworkers, and this recently-debuted app from New Belgium Brewing Company is a celebration of that very ritual. The premier …
In a past life I helped coordinate large conferences that saw over 10,000 attendees cross the gates every year. As with most events, the conference schedule was subject to …
You stumble upon (or StumbleUpon) an interesting article but don’t have time to read it right then and there. Of course you make a steadfast mental note to go …
At a recent conference we learned from Google’s Avinash Kaushik that although consumers spend 23% of their time consuming mobile content, marketers only spend 1% of their budgets on …
In the past, we’ve talked about how important it is for businesses to have mobile-optimized sites. Even CMOs are using mobile devices to make their B2B transactions. Now, Google …
Looking up how-tos on the likes of YouTube or eHow can be a pain and a hassle. Steps can be overlooked, directions can be confusing and often there aren’t …
Armed with an 8 megapixel camera and a plethora of sophisticated camera applications, the photographic possibilities are endless. Check out our 10 favorite iPhone photo apps, and next time, …
Last week, Amazon rolled out a new feature for app developers – in-app purchasing! On the 10th, Amazon announced the availability of its In-App Purchasing API to Android and …
All of the iterations of Angry Birds, along with other games and apps, have been an excellent vehicles for in-app advertising. The birds even teamed up with Fox Studios …
Many industries have made the jump to the mobile sphere, from insurance to hospitality. But one industry in particular is working its way into the mobile world, and has …
