Category: Digital Marketing

Don't abandon your traditional marketing efforts in favor of digital. Learn five ways you can integrate traditional and digital content.

The deceptive nature of astroturf marketing can result in backlash and fines from the FTC. So, what can your brand do to steer clear of it?

Sometimes a negative review can be your best friend. Here are three ways that negative reviews can be helpful to your brand.

As big box stores continue to grow, it gets harder and harder for local businesses. Improve your odds of survival by resolving to take these steps in 2014.

PolicyGenius is trying to reinvent the way young adults research and sign up for insurance. How do you make it more appealing? Create a great landing page.

By putting Yahoo and Tumblr's advertising on one platform, Yahoo Advertising, Yahoo hopes to simplify the process of purchasing advertising on its platforms.

Marketing job listings suggest two very different trends -- 1) Social media managers are still wanted. 2)They are also being replaced. Which is true?

With the Polar Vortex behind us, we wondered,"What brands did a good job of responding to and making light of the situation?"

It is a new year, and 2014 will present you with new opportunities to excel in your real time marketing efforts.

More and more brands are aligning their multicultural marketing efforts under a new name: "Total Market."

Online retailer Nasty Gal shows how to have fun with your holiday marketing.

There's a new niche social network that could potentially give Pinterest a run for its money in the realm of design and home decor. It's called Dsg.nr.

Even with social login trends in mind, there's one major issue that marketers could still run into -- catering to very different audiences with social logins.

If you haven't taken the time to come up with some New Year's Eve promotions, don't worry. We've got 4 great ideas to get your fans interested and engaged!

With this year's Cyber Monday stats in hand, we can take a closer look and see what steps brands should definitely take in preparation for next year.

In multicultural marketing, it is important to rethink your strategies to avoid any of your ideas getting lost in translation.

Janrain identified the most popular social logins. We looked at these trends to help you pick the right social logins to add to your site.

One of the biggest difficulties marketers who host webinars face is gaining an audience. We’ve got a solid plan to drive attendance and deliver value.

If you're running into difficulty trying to master Facebook or advertising on Google, check out the following online digital marketing courses for beginners.

One tool we couldn't live without here at lonelybrand is Google Drive. We gathered the following tips from around the web to help you get the most out of …