Category: CRM

Studies have shown that it’s more expensive to acquire a new customer than to keep a current customer. Of course, in order to keep those current customers, brands have to …

It’s one of the oldest forms of digital marketing, but email remains a promising method for tuning visitors into regularly scheduled brand messaging. We mentioned Hello Bar a few …

The timely and dynamic nature of social media attracts brands and fans alike, but the ability to make quick, off-the-cuff updates also increases the chances of making mistakes and …

Thanks to social media, our interconnectedness is more apparent than ever before. But actually finding those connections requires a bit of research – research that can quickly become a …

When Hurricane Sandy struck a few weeks ago, it caught many people completely off-guard. In addition to the destruction that it left in its path, it also hurt businesses …

When customers are confused about a purchase, unhappy with a product, or have any general e-commerce concerns, they are quick to look to a brand’s social media outlets for …

Are your email marketing campaigns falling victim to faulty timing? Studies show that email has an extremely short shelf life – the longer your email sits an a recipient’s inbox, …

We all know social Media has a black market for increasing a brand’s consumer engagement. But can these fake followers prove to be more detrimental than helpful? With appealing …

Thanks to the large, easy-to-find icons, the apps bar on Facebook Timeline is a terrific way for brands to call attention to marketing materials. Last week we showed you …

Social Media outlet Twitter is a popular tool for users to exude product contempt, but are these chastised companies receptive to our preaching tweets? It may be tough to …

Customer Relationship Management has been a popular topic of late, particularly when a brand fails to resolve issues with customers or fails to be transparent about the way they …

How are brands retaining customers? Carousel30’s research indicates that 85% of marketers have customer retention strategies, and although there are trends among the strategies, the budgets allocated for them …

During my freshmen year of college back in 2007, I had a friend who had taken a video with which we believed we could go viral and be the …

Since it is recommended that you audit your online presence for professional reasons, it makes perfect sense that websites are increasingly allowing users to edit their every word. Even …

A recent study from Temple University Fox School of Business revealed some pretty counterintuitive insights on email marketing. “Personalized email advertisements are far more likely to repel customers than …

Since its fee increase and the short-lived Qwikster service, Netflix has been an example of what not to do in the world of business. But has Netflix set itself …

Marketers, listen up! A new study from Litmus is shedding light on the challenge of email engagement, and, perhaps, the mystery of why your emails are not being seen. …

LinkedIn and SlideShare have likened their relationship to chocolate and peanut butter, and last week LinkedIn made things official, acquiring the document sharing platform for $119 million. Since launch, …

Yelp has become the go-to source for users searching for good eats, great retailers and the hottest clubs in their neighborhood. Recently, the site added an expanded version of …

After countless articles on the subject, and studies backing up the assertion that users want an open line of communication, it seems that many brands and retailers are still …