Category: CRM
As American consumer spending wanes many companies are facing a familiar challenge. Reduced spending should be met with an emphasis on practical value and building an inescapable path to …
Advertising, marketing and public relations agencies understand the importance of customer relationship management and quality data capture behavior. But do they practice what they preach when it comes to database …
Groupon and other daily deal websites are now among Wall Street’s favorite companies to hate due to slowing growth, decreased valuation and accounting mishaps. Thanks to Groupon’s public filings we’ve taken …
They call it lead nurturing for a reason – developing leads into actual business takes time and effort. That effort is compounded when services are on, shall we say, …
With hoopla surrounding recent changes to Facebook and bloggy-bloviation about newcomer Google+ the digital landscape feels more precarious than usual. This persistent evolution may leave some marketers wondering how best to …
“Are daily deals doomed?” It’s the question on the tip of Wall Street’s tongue these days. I’m pretty sure the daily deals business model will be around for a long time. …
The lonelybrand crew had the opportunity to spend last weekend at SocialDevCamp Chicago: Summer Camp for the Social Web. It’s a combination Conference + Unconference + Hackathon that brings …
