Category: CRM
Maintaining customer relationships is important. We've got three types of content marketing car brands can use to help keep that relationship strong.
Many brands have abandoned letter-style emails in favor of sleeker blasts. Although this revamped approach pushes content, it's lacking in empathy.
David's Bridal's Wedding Solutions email blast illustrates the perfect way to exercise post-purchase CRM. Here's why it works so well.
Resolve a complaint in a customer’s favor and they will do business with you again 70% of the time. Here are three steps to resolve bad customer reviews.
Gmail's new Inbox Action buttons appear next to certain types of messages in your inbox and let you take action on an email without ever having to open it.
As an Internet user you’ve definitely received both transactional and bulk emails, but as a brand marketer do you know the differences between the two? The messaging, format and …
If you’re a Gmail user, you might have noticed that your inbox got a bit of a makeover this week. The “new inbox” as they’re calling it is an …
Travel companies tend to be badmouthed in a big way in the social space. Everyday passengers and celebs alike are quick to turn to Twitter to voice their complaints …
Customer retention is extremely important, and an easy way to demonstrate how important your customers are to your brand is to craft email campaigns based around their birthdays. They …
Finding new customers is great, but keeping old ones and turning those new customers into loyal buyers is even more important. Customer retention is the name of the game …
For ecommerce sites, shopping cart abandonment is a big obstacle to overcome. SaleCycle estimates that the abandonment rate is at a staggering 73%. With 7 out of every 10 …
With social media becoming a regular part of even more people’s lives, we’ve seen more and more consumers take to brand social accounts to vent their frustrations and resolve …
It’s easy to turn super fans of your brand into customer advocates, but it’s a much more difficult task when it comes to winning over the critical and disgruntled. …
Recently, we highlighted ways that brands could recognize and reward their fans for free. Some readers were more anxious to see these techniques used in real social life, so …
Ever since changing the layout, pricing system and products carried by their stores, JCPenney has alienated many of its previously loyal customers. The company’s execs are well aware of …
Compiling a regularly scheduled email newsletter seems like a relatively simple task, but when you get down to the details there are dozens of finite questions to answer, from …
A few weeks back we were asked how “burying the lead” in email newsletters — that is, placing the piece of content that is referenced in the subject line further …
Every brand hates to see a subscriber go, but few make the effort to win back potential unsubscribers before they click that dreaded button for the final time. Most …
When it’s been a while since a user has engaged with your brand, email is a logical and direct channel for reengagement But let’s not forget: the inbox is a sacred …
We recently discussed how you can tap one of your most reasonable resources (your super fans) and use them to help advocate your brand. If you’ve found and identified some of …
Customers who connect with you across the digital space can be an excellent resource for opinions and information, but it can be hard to connect with them when you …
We all like free stuff, so it’s no surprise that convincing users to pay for something they previously knew as free is easier said than done. In the following …
I came across a question on Quora the other day that reflects a misconception that some social media marketers still have regarding Facebook fans: Is one gender of Facebook users …
In the second half of 2012, 41% of commercial emails were opened on mobile devices, and according to a report by Knotice that percentage is expected to surpass desktop opens …
Starbucks India just learned a hard lesson in social media. After Armaan Kapur was treated poorly at an establishment in Delhi, he wrote on Starbucks India’s Facebook wall to …
You know tax season has arrived when the ads begin to roll in through channels of all shapes and sizes: the H&R Block TV commercials, the retargeted display ads …
“I’d rather have 1,000 email addresses than 10,000 Twitter followers,” speaker Scott Stratten told the crowd at yesterday’s MPITechCon, an event focusing on marketing and technology for the events …
A certain clothing company emails me four, maybe even five times a week. Free shipping! Half off your next order! New styles! With each new email I grow slightly …
Whether a nod or a warm hello, as consumers we expect of some sort of acknowledgment when we walk into a brick and mortar store. That same expectation holds …
Social media has evolved into a natural extension of the customer service process. Now, instead of turning to contact forms or phone numbers, frustrated customers are quick to write …
