Welcome to the Content Kingdom: Disney Buys Maker Studios
March 31, 2014 Content Marketing
Disney purchases Maker Studios. Why they're moving aggressively into the world of digital video content.
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Category: Content Marketing
Reporting, practical guides and reviews from the lonelybrand desk.
Category: Content Marketing
The World of Video Content for Children: SchoolTube and Beyond
March 28, 2014 Content Marketing
Video content for children is big business. Learn more about video networks that focus on children's video content.
Google Authorship for Brands
March 26, 2014 Content Marketing
iAcquire's PR Director offers tips on how to maximize Google authorship as a brand.
Five Quick Tips to Improve Your Long-Form Content
March 13, 2014 Content Marketing
These five quick tips will improve your long-form content.
How the White House Uses YouTube to Get Its Message to Young Americans
March 11, 2014 Content Marketing
One of the most effective content marketers on YouTube might surprise you: the White House.
How to Push the Limits with Brand Marketing
March 10, 2014 Content Marketing
Though it can be risky to embrace outrageous forms of brand marketing, it can pay off with increased buzz for your business and increased sales.
Five Marketing Lessons from the Late, Great Harold Ramis
March 7, 2014 Content Marketing
Recently, the world of comedy lost Harold Ramis. What lessons can marketers take from his work?
Greed is No Longer Good: How Altruism is Taking Over Marketing
March 5, 2014 Content Marketing
In the world of social media marketing, the old ways of marketing no longer suffice. How is altruism transforming marketing?
7 People Who Are Winning the Internet With Science
February 28, 2014 Content Marketing
What lessons can content marketers take away from the internet's best science content creators?
Switching Up Your Blog Format? Be Sure to Clean Up These Post Elements
February 24, 2014 Content Marketing
If you swap out your old theme for a new look, be sure to clean up these old elements to keep your old posts looking as good as your …
Your Listicles are Boring: 5 Ways You Can Break Away from the Pack
February 24, 2014 Content Marketing
Your listicles are boring. What can you do to make them stand out from the pack?
Best Landing Page Designs: Ideapod
February 21, 2014 Content Marketing
More than a great concept, Ideapod has a great landing page. Here is a closer look at some of its essential elements.
How to Cite Creative Commons Images
February 21, 2014 Content Marketing
Sometimes you can't find the image you're looking for and need to use a Creative Commons-licensed image. Here's how to cite it correctly.
To Create More Entertaining Content, Ignore Your Instinct to Entertain
February 20, 2014 Content Marketing
We all have an instinct to entertain. If you want to create entertaining content, the first thing you have to do is learn to ignore it.
Content Marketing Lessons: The Lego Movie
February 19, 2014 Content Marketing
Why is "The Lego Movie" a terrific example of content marketing? We look at the movie and the various reasons it attracts customers and viewers.
LinkedIn Announces the Next Step in Content Marketing
February 19, 2014 Content Marketing
With the introduction of longer-form posts, you'll soon be able to amplify your content through your favorite professional networking site -- LinkedIn.
Marketing Wins from Big Bird & Friends: Even Adults Can Learn from Sesame Street
February 18, 2014 Content Marketing
Sesame Street, with over 40 years of content to draw from, has become an incredibly successful content marketer.
Meet Your New Favorite Content Curation Tool, Swayy
February 17, 2014 Content Marketing
Stop jumping from site to site in an effort to find the best pieces of content. Use one platform that allows you to get the best of all worlds.
5 Ways to Integrate Traditional and Digital Content
February 5, 2014 Content Marketing, Digital Marketing
Don't abandon your traditional marketing efforts in favor of digital. Learn five ways you can integrate traditional and digital content.
This Programmer Hated Upworthy Headlines: What She Did About it Will Amaze You
January 29, 2014 Content Marketing
Sick and tired of vague and bombastic Upworthy headlines, one programmer did something about it, creating the app Downworthy.
Swell and the Future of Audio Content
January 27, 2014 Content Marketing
In the last few months, several audio content services have been released that claim to be the “Spotify of podcasting.” One of these services is Swell.
Great News for Foodies: Pinterest Recipes Search Expands
January 24, 2014 Content Marketing, Social Media Marketing
Pinterest has expanded the ability for users to search for recipes, giving your food-related content an even better chance of being found.
How to Raise Your Own Content Marketing Beast
January 23, 2014 Content Marketing
Many organizations do not even have the mechanisms in place to produce content. What do you do if you want to feed a marketing beast but you don’t have …
Native Advertising: Which Would You Read?
January 22, 2014 Content Marketing
With the New York Times adding native advertising to its redesigned website this year, there is no doubt that we will continue to see more branded content.
Dove Embraces Selfies with New Content Marketing Campaign
January 20, 2014 Content Marketing
Are you sick of selfies yet? The newest Dove ad is a 7-minute short film called "Selfie," and it may change your mind.
Getting Weird: 5 Delightfully Strange Content Campaigns
January 20, 2014 Content Marketing
A strange content campaign is, often, a memorable one. Here are five brands that have done weird well.
Finding Your Marketing Niche: The Triumph of Puppy Bowl
January 16, 2014 Content Marketing
Puppy Bowl has now aired for 9 years with Puppy Bowl X set to air next month. How has Puppy Bowl succeeded? By finding a marketing niche.
The Battle Over Original Digital Content
January 9, 2014 Content Marketing
What does the latest battle over original digital content illustrate? The importance of citing content creators, researching and fact checking.
Storytelling 101: What Content Marketers Can Learn From Novelists
January 9, 2014 Content Marketing
What lessons can content marketers learn from great storytellers like Allen Ginsberg and Toni Morrison?
Make Storytelling the Star of Your Content Marketing
January 8, 2014 Content Marketing
Who doesn't love a good story? Think back to the stories you enjoy hearing and incorporate them into your content marketing strategy with these tips.