Author: Katherine Leonard
In case you haven’t noticed we spend a lot of time at lonelybrand looking at the latest research, articles and trends in digital marketing. In the first installment of …
It’s been a while since we’ve featured a prelaunch landing page, so here we are with The Boring Machine, a cause-based t-shirt company set to drop any second now… …
Watch where you’re wheeling that shopping cart this season. According to a recent study from Google, over half of your fellow shoppers will be looking down at their mobile …
I associate Christmas shopping with pain and agony. Well, not really. But every year I commit to finding fun and unique gifts for my friends and family and my …
The latest version of mobile app Path hit the App Store shelves a couple of weeks ago. It’s meant to be a “share everything” mechanism – share photos and …
Domino’s recently updated its repertoire of digital tools with a social-gaming iPad app. Users can score points by kneading dough, spreading sauce, sprinkling cheese, placing toppings and cutting slices in an allotted amount …
It’s been a week of ups and downs for the geo-location industry. In case you’ve missed the whirlwind of news, here’s a quick look at what happened this week …
Loyalty punchcards are a great concept. The problem is, I never manage to have them with me at the right time, so my once a week visit to Protein …
We are huge Instagram fans here at lonelybrand. It's a fun application for users and an effective marketing tool for brands. What more could you ask for? How about …
It was a record setting year for Cyber Monday, the day holiday shoppers take to the inter-webs en masse to find post-Black Friday deals. According to IBM’s fourth annual Cyber …
You may have used the earlier version of CardMunch to import business cards onto your phone. Well, when LinkedIn acquired CardMunch, they took the app to the next level.
We dig Sprout Social because they’re our former neighbors, and because they help us manage our client accounts. Now we’ve got another reason to add to the list: sweet …
Online receipt tracking service Slice recently debuted a mobile application that helps organize the logistics of online shopping - a task that is supposed to be inherently easy, but …
Drinking and texting? Bad idea. Buying wine with your smartphone? More popular than you might expect. According to Cam Fortin, Mobile Website Project Manager at wine.com, 8% of the popular …
Digital marketing without analytics? Fuhgeddaboudit! But saying analytics are important and implementing a robust process for measurement, reporting and data driven decision-making are two different things. We surveyed over …
"Music is better with friends" is the mantra over at Turntable. This music-based social network revolves around listening to music with others, and can be an extremely addicting way …
Whether you love or hate retail giant Walmart, you have to admit that they've got a pretty cool set of iOS applications hitting the market. Walmart is looking to …
Some wise old soul told us that it’s better to give than receive. I can think of a few scenarios where that’s not exactly true. But when it comes to …
According to our research, fewer than three quarters of CMOs and top marketing executives have implemented an official Twitter program at the firm they represent. That finding led us …
A few nights ago a friend and I sat at a neighborhood bar in River North. As our happy hour beers grew empty, we decided we should keep the …
We'll be honest here - this app made the list because it's just plain nice to look at. Let's take a closer look at what makes this landing page …
Remember those far away days of film and photo prints, you know, on actual paper? If you’re over the age of 20, you probably have a shoebox full of …
I recently spoke at the Chicago Marketing Research Association, hosted at Catalyst Ranch, on social engagement and tactics to generate activity with direct correlation to ROI. I received a key attendee question that I …
If you've strolled through Water Tower Place in Chicago your nose has probably been tantalized by the smell of Wow Bao's hot asian buns. Turns out their landing page …
This blog post is based on a great question we came across on Quora: What are the best social media practices for executives to put into practice for one …
Groupon and other daily deal websites are now among Wall Street’s favorite companies to hate due to slowing growth, decreased valuation and accounting mishaps. Thanks to Groupon’s public filings we’ve taken …
Can you describe what your firm does in a few key words or phrases? How about a page of them? We wanted to know how many advertising, marketing and …
As if you needed another reason to improve your landing page optimization. Google AdWords recently announced search algorithm tweaks that consider landing page quality when awarding juicy Quality Score goodness. It’s …
Marketing execs are beginning to feel the pressure of the digital divide. We’ve witnessed a dramatic shift from traditional to digital media, and this metamorphosis has CMOs concerned about adapting to an …
Who says mobile apps can’t help C-levels take on big challenges? GoGoCMO was built to help marketing decision makers access the information they need on the go. The app …
