It’s been a while since we’ve featured a prelaunch landing page, so here we are with The Boring Machine, a cause-based t-shirt company set to drop any second now…
Besides the irresistible abominable-furball-monster-thingy, here’s why The Boring Machine’s landing page made our list of Best Landing Page Designs:
- Nice placement. The email box lands right on the stripe across our monster’s belly, and it works.
- Singular call to action. There’s no confusion about what to do because the only request is “enter your email address.”
- Just enough info. When you’re dealing with a prelaunch startup, a bit of mystery adds to the appeal.
Whether it’s on purpose or a happy accident, when consumers land on your page, you’ve got a limited amount of time to reel them in. A well-structured landing page is key in getting users to take that next step – whether it’s signing up for your email list, “liking” your Facebook page or clicking to your website. Each week, lonelybrand highlights a killer landing page design that gets the job done.
Have a favorite landing page that you’d like us to feature on the lonelybrand blog? Let us know by commenting below or connecting with lonelybrand on Twitter. Want landing page optimization tips? Look no further than our ‘Landing Pages 101′ white paper.