Author: Katherine Leonard
They call it lead nurturing for a reason – developing leads into actual business takes time and effort. That effort is compounded when services are on, shall we say, …
It turns out that three months of iPhone 5 rumors amounted to nothing more than hopeful anticipation, but hey, there’s still a bright side: iOS 5. Apple’s new operating …
Whether it’s on purpose or a happy accident, when consumers land on your page, you’ve got a limited amount of time to reel them in. A well-structured landing page is key …
This week’s featured app is Colgate® SmileCapsule. The handy photo-based application transforms a users’ iPhone into a fully customizable slideshow generator. The app’s allows users to choose from an …
Lady Gaga has 14,161,587 Twitter followers. That’s a whopping level of influence, but good luck getting her to mention your brand in a tweet. And what does Lady Gaga …
With hoopla surrounding recent changes to Facebook and bloggy-bloviation about newcomer Google+ the digital landscape feels more precarious than usual. This persistent evolution may leave some marketers wondering how best to …
Is there a marketing/communications industry standard for smartphones? The CMOs of the world guide marketing strategies that touch millions of lives every day. We wanted to know what they …
Whether it’s on purpose or a happy accident, when consumers land on your page, you’ve got a limited amount of time to reel them in. A well-structured landing page …
Previous studies have shown that “marketers frequently cite LinkedIn as one of the most valuable social networks to incorporate in marketing strategy.” But does citing a social network as …
This week’s featured app is the oft-discussed Evernote, a tool that “turns the iPhone, iPod Touch and iPad into an extension of your brain, helping you remember anything and everything that …
With all the thought, planning and work that goes into Facebook page development understanding return on investment is a must. Constant Contact and research firm Chadwick Martin Bailey seem to …
Brand marketers have been trembling with excitement since the Google+ Project debuted on June 28, 2011. After all, what’s more exciting to a marketer than a high quality network …
“Wait, my Facebook page needs a strategy?” Just kidding, we’re not actually starting an article with that cringe-inducing, buzz-wordy cliche of a marketing statement. That was, however, the title …
Welcome to the era of the chef. Between Anthony Bourdain, Top Chef and countless others Americans have developed a bit of an obsession with fast-paced drama and eccentric personalities …
The featured app this week is FYI Fly, a location-based service that allows users to find out what’s going on nearby by searching a wealth of categories like: Arts/Crafts, Educational, Volunteer, …
Whether it’s on purpose or a happy accident, when a consumer lands on your page, you’ve got a limited amount of time to reel them in. A well-structured landing …
There’s a rumor circling around that Facebook discriminates against the use of friendly content management apps like HootSuite, SproutSocial and TweetDeck. These tools give community managers and social engagement …
The last five years of professional marketing has seen a dramatic shift from television, print, and billboards to digital media. According to a survey by media and advertising experts …
The lonelybrand crew had the opportunity to spend last weekend at SocialDevCamp Chicago: Summer Camp for the Social Web. It’s a combination Conference + Unconference + Hackathon that brings …
The lonelybrand crew had the opportunity to spend last weekend at SocialDevCamp Chicago: Summer Camp for the Social Web. It’s a combination Conference + Unconference + Hackathon that brings …
The lonelybrand crew had the opportunity to spend last weekend at SocialDevCamp Chicago: Summer Camp for the Social Web. It’s a combination Conference + Unconference + Hackathon that brings …
Whether it’s on purpose or a happy accident, when a consumer lands on your page, you’ve got a limited amount of time to reel them in. A well-structured landing …
