Author: Janelle Vreeland
Since it was purchased by Facebook earlier this year, more and more brands have been testing the waters of Instagram in an effort to determine whether or not the …
During the days of the Weimar Republic, German filmmakers began to embrace and explore a style of filmmaking that would come to be known as German Expressionism. This style …
A recent study conducted by TechValidate found that while consumers value customer references most, customer references are often incredibly difficult to get. The study, involving 126 leading B2B marketing …
According to a new study by Bazaarvoice, CMOs are increasingly influenced by social data, so much so that it impacts their forecasting. The study, entitled “Chief Customer Advocate: How …
Google Ads are a common and popular tactic in every digital marketer’s arsenal. Yes, it’s possible to create organic traffic with the help of SEO tactics, but pay-per-click ads …
Before fan magazines became the norm and newspapers began to run information about movies, filmgoers relied heavily on their local theater(s) to advertise new and special films as they …
A host of community-based e-commerce, travel and social sites have cropped up in the last few years, but few are offering what Airbnb offers. The site, founded in 2008, …
According to the old saying, there’s no such thing as bad press. I’m certain that there are a few brands that would beg to differ, but it is true …
Customer Relationship Management has been a popular topic of late, particularly when a brand fails to resolve issues with customers or fails to be transparent about the way they …
How are brands retaining customers? Carousel30’s research indicates that 85% of marketers have customer retention strategies, and although there are trends among the strategies, the budgets allocated for them …
In the early days of Hollywood, what were once humble, if primitive, nickelodeons soon evolved into beautiful, opulent theaters. They became gorgeous picture palaces that could easily seat thousands …
Twitter’s recent logo change is just the most recent instance of a brand adjusting their logo to reflect new ventures and adjusted company image. The Logo Company explored this …
According to new research by Marketing Zeus, the majority of adults still do not trust companies to protect their privacy online. Protecting their online privacy remains a top concern …
Google+ has gotten more than its fair share of ribbing by the greater social media public, but according to the American Customer Satisfaction Index E-Business Report, it is at …
Two years after the Hudson Motor Car Company premiered its Hudson Super-Six automobile, a Hudson dealership took the opportunity to promote the car and draw in business. Haines-Thompson created …
Earlier this year, we took a look at Rovio’s successful and creative partnering of Angry Birds with NASA. Not only has the Angry Birds Space app proven to be …
If you’re an Android user and help manage your brand’s online presence, you have reason to rejoice. Google has released an official Google Analytics app for Android devices. The …
So many brands have integrated a blog into their online presence that it’s become more difficult to attract readers. Having intriguing and entertaining content isn’t enough to bring in …
Although the success of “Avatar” has, unfortunately, helped to introduce a flood of films banking on the lure of 3-D effects, 3-D films are nothing new. In fact, the …
After two years of partnership, Twitter has revoked the ability for LinkedIn users to view tweets in their LinkedIn feed. The move was announced in a series of blog …
Buddy Media has just released a study examining the best times to post on social media sites…and some of them directly contradict those found by bitly a couple of …
If you have a preconceived notion about the people who use location-based apps, some recent study findings might surprise you. According to JiWire’s quarterly Insights report released in April, 70% …
Go Local LLC has released their latest Local Search Index Study and the results bolster the assertion that mobile use is interfering with PC use. In 2012, smartphone penetration in …
By 1919 the silent film era was in full swing, and fans everywhere were clamoring for new ways to interact with their favorite stars. In a previous post I talked about …
It’s no secret that we at lonelybrand have a soft spot for startups. We’ve highlighted some of the best startups to come out of the Windy City, facilities that …
If you’ve ever noticed a discrepancy between the positive reviews and the negative reviews for a product, it may be reflective of the age of the reviewer and not …
Dish Network introduced the Auto Hop to their Hopper HD DVR last month, resulting in outcry from many of the major TV networks. The feature allows users to view …
According to a recent study conducted by IBM, companies aren’t doing enough to bring their marketing and IT teams together to take advantage of the digital space. The study, …
After GM pulled its advertising from Facebook just days before its IPO debut, marketers everywhere found themselves bombarded with articles detailing why Facebook ads don’t work. After a steady …
Techweek is taking over Chicago from June 22-25, and lonelybrand is proud to be a strategic partner. To celebrate the contributions Chicago is making in the digital space, we’re …
