New Report Challenges Bitly Study’s Best Social Media Practices

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Buddy Media has just released a study examining the best times to post on social media sites…and some of them directly contradict those found by bitly a couple of months ago.

The biggest difference between the two studies is that Buddy Media concluded brands could see better engagement by posting content on the weekend, rather than during the week. The study found the best engagement for Twitter occurred between the “busy” hours of 7 a.m. to 8 p.m., while the best engagement for Facebook occurred between the “non-busy” hours of 8 p.m. to 7 a.m. But this isn’t the only interesting data uncovered by the study. Here are a few more notable bullet points:

  • Tweets with under 100 characters had 17 percent higher engagement.
  • Big brands who spelled out “retweet” saw a retweet rate 23 times higher than average.
  • Big brands tweets with images had two times higher engagement.
  • One or two hashtags in a tweet increased engagement 21 percent, but more than two resulted in a 17 percent decrease.

Are these findings inspiring you to experiment with your brand’s social strategy? You can measure your own engagement, including which tweets resonate the most with your audience, with Favstar. Check out our full report here.