Category: Social Media Marketing
Are you struggling to fuel Google Plus engagement with good content? Consider adding Do Share to your digital marketing toolbox – a free Google Chrome plugin that makes sharing …
It can be a chore trying to monitor your brand’s Twitter interactions and mentions, especially if you’re attempting to do it using only the official Twitter client. Fortunately, for …
We recently discussed how email best practices have expanded to include social links and features in brand emails. It’s now considered a best practice to include links to all …
Pinterest co-founder Ben Silbermann recently announced the arrival of secret boards. The new private boards “give you a place for things you’re not quite ready to share yet,” Silbermann …
Are you integrating the visual web into your holiday marketing strategy? If not, these stats from comScore’s The State of the U.S. Online Retail Economy in Q2 2012 might …
On November 5, 2013 Instagram revealed its first big platform change since being acquired by Facebook earlier this year. The much talked about mobile photography app will roll out …
As of October 23, the reimagined stumbleupon.com is now out of Beta and available to all users. Since the social discovery engine released a Beta version in September 2012, …
As Black Friday and Cyber Monday continue to merge into a four-day shopping spree, it becomes more and more important for brands to let consumers know what promotions they …
We’ve seen brands take an interesting approach to Pinterest in the past, but it takes some strategizing to create a profile that continues to interest and engage followers. Genealogy …
Women yield some serious power when it comes to product sales. Not only are we responsible for 75-85% of all consumer purchases, we’re also a dominant demographic on mobile social media, …
In the past few weeks LinkedIn has rolled out a number of updates to help companies give a good first impression and boost and engagement on the professional network. …
We’ve seen brands think of new and exciting ways to use social media to engage their audiences, but when a group takes to Twitter or Facebook to promote wellness …
If you thought you had everything figured out about social media posting, think again. New research from Compendium suggests that even the punctuation used in updates and posts can …
Social media adds yet another wrinkle to the job search process. But why not turn your digital presence into a boon rather than a bane? You already know the …
We’ve seen clever social media marketing from some of our favorite eyewear brands in the past (remember Warby Parker’s #warbywalk?), and now LensCrafters is getting in on the action. …
Twitter CEO Dick Costolo announced yesterday that the 140-character platform is following suit with the rest of the social gang by incorporating a large cover photo into user profiles. The …
Web users these days have an incessant hunger for visual content. Photo-based networks Pinterest and Instagram have filled the tech news pipeline for months now, and recent data proves …
We’ve seen restaurants embrace bad press and spin it into clever marketing, and we’ve seen TV shows embrace memes to promote themselves. But here’s a new twist: restaurants embracing …
In the past year, we’ve seen some of the hottest TV shows work social media into their digital presence. AMC, for instance, sought to create buzz among “Breaking Bad” …
If you’ve set up a LinkedIn profile for your company, you know that they aren’t much to look at. Lucky for us, there’s a bit of a refresh in the works, …
With election seasoning heating up, we’ve seen how some of the biggest tech brands are incorporating political tools and apps into their online presence. But when it comes to …
If tracking foursquare activity has been the bane of your social media marketing existence, get ready for some relief. Shoutlet has announced the integration of foursquare into its 5.0 …
Location tagging is one that the big three social networks have in common – regardless of minute differences in platforms, users are now publicly sharing their location on Facebook, …
We all know social Media has a black market for increasing a brand’s consumer engagement. But can these fake followers prove to be more detrimental than helpful? With appealing …
A few exciting updates emerged from the world of pins and pinboards this week, including apps for both iPad and Android, as well as the big open registration announcement …
Social media scoring service Klout has undergone changes in lieu of a few updates made yesterday – about 300 of them in fact. In case any of you are …
Fast food restaurants earned their name for a reason. They pride themselves on getting hungry customers in and out quickly. When it comes to social, however, it appears that …
Several months back LinkedIn rolled out targeted updates, and now it looks like Facebook is finally following suit. The update has been released to a select group of Facebook …
Since it was purchased by Facebook earlier this year, more and more brands have been testing the waters of Instagram in an effort to determine whether or not the …
Has your brand embraced Instagram as a marketing tool? Whether you’re using the app for contests or to shed some light on your company culture, adding your filtered photo …
