Pins, Likes and Mentions – Which Party Rules the Social Sphere?

politics social media

With election seasoning heating up, we’ve seen how some of the biggest tech brands are incorporating political tools and apps into their online presence. But when it comes to social presence, how do both parties fare?

Viralheat took it upon themselves to see which party rules the social sphere, and some of the results of their research may surprise you. When it comes to share of voice on the web in general, the results are pretty evenly split for the parties — 48.74% Democratic versus 51.26% Republican — and the candidates — 47.17% Romney versus 52.83% Obama. From there, the gaps begin to widen.

President Obama has the most overall mentions on the web (214,630) with Mitt Romney in second (191,642). Surprisingly, Joe Biden falls into a distant fourth (even behind Paul Ryan’s 52,000+ mentions) with just 17,671 mentions.

If you’ve been on social media at all lately (and haven’t found an extension or filter to remove or censor your friends’ political posts), you’ve seen that the social battle between the parties is well underway. But are users in both parties posting about both presidential candidate teams equally? Viralheat says no. Of the 2012 candidates, Romney and Ryan make up a combined 54.66% of the share of voice on Twitter, while Obama and Biden make up a combined 45.34%. That gap widens substantially in favor of the Democrats on Facebook, with Obama and Biden making up a combined 66.13% of the share of voice while Romney and Ryan make up 33.87%. Even more surprising, Obama accounts for a whopping 64.93% of the Obama/Biden share of voice.

And in case you assumed that Pinterest was all fashion, recipes and wedding ideas, think again. Many pins have taken on a political tone and Obama dominates them — accounting for 96.02% of the share of voice. Romney only accounts for 3.98%.

Are you planning on participating in the upcoming election? Share your commitment to vote with these tools from some of the biggest tech brands online.