Your Best Brand Champions Are Sitting Right Down the Hall
January 30, 2015 CRM
Who are the best brand champions for your business? They may be hiding closer than you think...
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Category: Marketing
Reporting, practical guides and reviews from the lonelybrand desk.
Category: Marketing
It’s a Trap! The Big Game, Brands and the NFL’s Legal Web
January 29, 2015 Social Media Marketing
Can your brand use the term "Super Bowl" during the big game? Explore the NFL's legal web and discover the right and wrong way to post about the game …
How Online Travel Brands Can Engage Their Audience
January 27, 2015 Content Marketing, Digital Marketing, Social Media Marketing
How can travel brands use digital, social, and content marketing to succeed?
How to Reach the 2/3rds of the Market That Doesn’t Watch the Big Game
January 26, 2015 Social Media Marketing
What's the best way to win the Super Bowl of advertising? Try reaching the millions of people who aren't interested in the big game.
How Lawyers Can Build a Presence Online
January 22, 2015 Social Media Marketing
Ask most successful lawyers how they built up their client base, and you’re likely to hear three little words, again and again: Word. Of. Mouth. Naturally, the best way …
Why Having a Secure Website Helps Makes a Safe Brand
January 19, 2015 Digital Marketing
Having a secure website is essential if you want to succeed in marketing. Learn how to keep your website secure.
With Facebook at Work, You Can Build Your Own Social Network
January 15, 2015 Social Media Marketing
Facebook enters the realm of professional social networks with their latest offering "Facebook at Work."
Using Social Branding and Awareness to Launch an Ecommerce Site
January 13, 2015 Digital Marketing
How can you garner attention for a brand new e-commerce site? We share some of our best tips.
Forget “Viral:” True Marketing Success Doesn’t Happen Over Night
January 12, 2015 Content Marketing
Everyone wants to make a viral video but the truth is that viral isn't an effective strategy. We explore what you need to do instead.
Content Marketing is For Lovers: Valentine’s Day Content Ideas
January 8, 2015 Content Marketing
The holidays are over but Valentine's Day is right around the corner. We share three ideas to help you make content that stands out this Valentine's Day.
3 Ways to Make Content That Stands Out
January 7, 2015 Content Marketing
As the market becomes saturated, how can your brand make content that stands out? We take a look and give 3 great tips.
Get Ready for a Lot More Promoted Pins on Pinterest
January 6, 2015 Social Media Marketing
Pinterest is opening up their Promoted Pins program for all US marketers. Are Promoted Pins a good investment for your brand?
It’s Time to Get Serious About Paid Social
January 5, 2015 Social Media Marketing
It is easy to forget sometimes that social media is still a relatively young industry. Facebook is a little over 10 years old. MySpace (remember MySpace?) is only a …
New Year’s Forecast: Where Omnichannel Commerce Will Go in 2015
December 29, 2014 Digital Marketing
Move over, e-commerce — 2015 is the year that omnichannel comes of age. We explore the future of omnichannel commerce.
4 Tips for Starting a Podcast For Your Brand
December 22, 2014 Content Marketing
We've assembled some of our best tips for starting a podcast for your agency or brand.
Top 10 Lonelybrand Articles of 2014
December 17, 2014 Content Marketing, Digital Marketing, Social Media Marketing
What were our 10 most popular articles in 2014? We count them down in this article.
Content Marketing Resolutions for the New Year
December 16, 2014 Content Marketing
What are your content marketing resolutions for the New Year? We share some of ours.
Show Your Customers You Care with Year-End Loyalty Events
December 15, 2014 CRM
The end of the year is the perfect time to reward your customers with digital loyalty programs. Get some ideas on the best loyalty rewards for year's end.
4 Interactive Holiday Content Ideas
December 12, 2014 Content Marketing
Get some ideas for interactive holiday content to get your fans to participate in your holiday ad campaigns.
Serial Success: The Case for Investing in Podcast Advertising
December 10, 2014 Digital Marketing
As podcasting becomes more and more popular, advertisers need to look seriously at investing more in the medium.
Would You Buy Books From Twitter? Hachette’s New Plan to Bypass Amazon
December 9, 2014 Social Media Marketing
Hachette wants to ditch Amazon and sell you books through a somewhat unconventional source: Twitter.
2014 Holiday Gift Guide for Marketers
December 8, 2014 Social Media Marketing
Get something for every marketer on your list with our 2014 Holiday Gift Guide for Marketers.
4 Creative New Year’s Eve Promotions For 2015
December 4, 2014 Social Media Marketing
What are some great New Year's Eve Promotions for your brand? We have a few ideas for you.
Skeletor Conquers Honda’s Twitter Feed
December 3, 2014 Social Media Marketing
In an attempt to get 30 somethings to buy cars, Honda turned their Twitter account over to arch-villain and 80's icon Skeletor.
Digital Marketing for Home Suppliers
December 2, 2014 Digital Marketing
Learn how to utilize interactive content and the internet of things to build your home supplier brand.
How to Make Content for Today’s Marketing Savvy Consumer
December 1, 2014 Content Marketing, Social Media Marketing
Modern consumers are tricky to market to. Learn how to adjust your content and social campaigns for these marketing savvy consumers.
The Essential Elements of Website Conversion Rates
November 25, 2014 Digital Marketing
How are your brand's conversion rates? Are they good or bad? These are questions that every company or marketer should be asking themselves.
Selling a Promise: How Car Manufacturers Built Their Brands
November 24, 2014 Digital Marketing
What lessons can small car dealers learn from big manufacturers and how can they apply them to their digital marketing?
Hate Ads? Google Contributor Has Got Your Back
November 20, 2014 Digital Marketing
People are always complaining about ads. Most people (especially young people) complain that there is too much advertising in their lives, and it’s too disruptive. This is particularly …
Optimizing Your Ecommerce Site for the Holidays
November 19, 2014 Digital Marketing
Get tips on optimizing your ecommerce platform to optimize your holiday sales this season.