If you want to create your own e-commerce site, you need to spend some money and develop a wise marketing strategy. If not, you are going to struggle when you want to bring in clients and make your idea viable. It’s not always as easy as just putting up a site and using social media.
Here are five tips on how to use social branding and awareness to launch an ecommerce site.
Create buzz before your site is launched: If you run an e-commerce site, you will want to spend some time creating a marketing plan before you launch the site. If you, from day one, have a decent and reliable plan, you are going to watch as people come to your site, all with less effort. Any good plan should include signing up with social media accounts from all the major players such as Facebook, Twitter, Google+ and Instagram. While this is time-consuming and will take a lot of effort, it will help you in the long run as you will have plenty of excited followers from the day you start shipping items.
Monitor your social media: While it’s easy to set up your accounts and log on every once in a while, you must do more. If you want to succeed with SEO, you will want to monitor your accounts and log in often. Then, when logging in and checking things out, you need to respond to people’s questions, comments or concerns. Remember, social media is widely used, and if people see that you don’t respond, you are going to lose a lot of visitors and followers. Elke and Noga from Urban Outsource, who were both Yahoo! execs before they started their own little start up, both leaned heavily on social media marketing to get the ball rolling on their start up.
Connect it to your blog: When you write a blog post, you are going to help your cause as people are more likely to click the post and check out your site. If you are smart, you will have sharing buttons so people can connect to your blog and talk to you about your site and products or services. To get started, you should make a blog post to introduce potential clients to your products or services. Then, you need to have sharing buttons on your posts, that way people can show the post to friends and family.
It all starts with a great website: While you will want to sign up for social media accounts and start blogging, you will also need to realize that it all starts with a decent website. With a decent and well laid out site, you will have an easier time with SEO, which will help you get plenty of traffic. However, don’t try to game the system by writing for search engines. Rather, provide interesting, relevant and useful content to your visitors. When doing so, you are going to watch as your traffic increase, all with minimal effort.
Advertising works: IF you have some money, you should advertise your site. While it’s not always cheap, Google ads can get you visitors from day one. Again, while it costs money, it’s an easy way to gain site traffic, all with little effort on your end.
Remember, if you run an e-commerce store, you are going to face a lot of competition. However, if you are smart and rise up, you can make a serious amount of money and have a site that people come to for a long time. Luckily, with these tips, you should be able to do so with ease.