4 Tips for Starting a Podcast For Your Brand


With the success of Serial and other podcasts, your brand or agency may be considering getting into the podcasting game. Podcasting is a great marketing tactic and has a relatively low barrier to entry. However, making a great podcast is not as easy as it sounds. If you want to create a successful podcast, try to keep in mind these tips:

Make it Sound Great

Recording a great-sounding podcast requires the right equipment, a quiet place to record, and solid editing software like GarageBand. If you can’t hear someone speaking on a podcast, many potential listeners will tune out and your message will be lost.

It Needs to Be Unique

As we said before, podcasting has a relatively low barrier to entry. This means there are thousands of podcasts out there. If you want to be successful in podcasting, you need to make something that no one else is making. If you want to create a content marketing podcast, for instance, try coming up with a unique ankle- something no one else is doing.

A Podcast Can’t Exist in a Vacuum

Most successful podcasts are part of established networks (like Earwolf, or NPR) or feature established celebrities or thought-leaders. If you want to create a successful podcast, you need to think about how you’re audience is going to find you. You also need to remember that most podcasts aren’t over night successes- it will take time for your podcast to take off.

Charisma Counts

Not everyone is cut out to be a podcaster. When crafting a podcast, your host or hosts should ideally be someone (or someones) who have charisma. A charismatic host will keep your listeners coming back for more.

Basically, if you want to create a successful podcast, you need to put the work in to make it great. If you follow these steps, you’ll be on your way.