Air France Leverages Culinary Influencers to Drive Luxury Sales
Air France has long been catering to Millennial luxury travelers with a half a million strong Instagram following and reliance on quirky, fun imagery mixed with product messaging. In …
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Category: Marketing
Reporting, practical guides and reviews from the lonelybrand desk.
Category: Marketing
The Gap’s Styld.by Campaign Uses Bloggers to Build Connections
Remember back in 2010 when the Gap tried to swap out its classic logo for something new and the social world launched into massive, angry protest? Breathe easy there, …
How Challenger Brands Use Product Ambassadors to Boost Sales
Photo credit: Instagram @kailua_kat Tips to Execute a Winning Product Ambassador Program A GoPro accessory manufacturer used smart positioning combined with an aggressive product ambassador program to increase ecommerce sales by …
Get Instagram Followers, Likes, and Comments, Fast!
February 23, 2017 Brand Ambassador and Influencer Marketing
Interested in getting real followers for Instagram? Tired of bots, groups, and other fake methods to get free Instagram followers quickly? Going crazy spending time sharing content and hoping? …
Per-Post Social Media Influencer Fees Jumped 250% in 2016
February 19, 2017 Brand Ambassador and Influencer Marketing, Digital Marketing, Social Media Marketing
Image via Shutterstock Brands in all categories are driving a dramatic increase in social media influencer fees Influencer marketing has reached a trending status among marketers. Utilizing popular social …
How Successful Brand Ambassador Programs Get Moving – Interview With the Pros
Successful brand ambassador programs take resources, commitment, and strong relationships with social media influencers At a recent Digiday Agency Summit we sat down with Nick Kinports, Strategy Lead and …
Write Kickass Email Marketing Subject Lines and Watch Open Rates Soar
February 10, 2017 Content Marketing, Digital Marketing, How-to, Mobile Marketing
Mastering the email subject line is one of the most important parts of email marketing. It’s the first thing recipients see, and the reason they open your message or …
How to Track Which Companies Are Visiting Your Website by Brand Name
January 31, 2017 Analytics and Insights, CRM, Digital Marketing, How-to
Tracking companies that visit your website can be a challenge, but a new generation of tools may help you close your next big deal. Sometimes knowing people are visiting …
3 Value-Driven Chinese New Year Email Marketing Examples
January 28, 2017 CRM, Headphones
Brands see Chinese New Year email marketing as an emerging opportunity. Chinese New Year, also called the “Spring Festival”, marks the turn of the traditional Chinese calendar. With rising affluent …
5 Brand Ambassador Bungles: When Influencer Marketing Goes Wrong
Brand ambassador marketing is all the rage in 2017, but what happens when things don’t work out the way you expect? Call them Brand Ambassadors, Influencers, or Sponsors; they …
5 Great Groundhog Day Promo Ideas
January 17, 2017 Digital Marketing
Watch Bill Murray in Groundhog Day right now on Amazon Prime. When you think of holiday-themed promotions, you probably think of holidays like Christmas, Valentine’s Day, Labor Day, and …
Tips for Naming Your E-Newsletter: Compelling Newsletter Names
January 3, 2017 Content Marketing, CRM, Digital Marketing, How-to
Compelling newsletter names are a key component of any strong email marketing strategy. And like starting a brand ambassador program, developing a great integrated marketing strategy, or creating interesting Facebook …
Four Creative New Year’s Eve Promotions to Get Fans Engaged
December 11, 2016 Digital Marketing
Once Christmas has passed, New Year’s Eve comes and goes so quickly that it can be difficult to plan a promotion around it. All it really takes to create …
3 Ways to Refresh Your Facebook Content
November 6, 2016 Social Media Marketing
As organic reach on Facebook declines, it may be time to refresh your Facebook content strategy.
How to Use Emoji in Email and Content Marketing: To ♥ or Not to ♥
August 14, 2016 Digital Marketing
If you’ve noticed that your inbox has become a bit more animated and colorful, it’s probably because more email blasts are making use of emoji and symbols. Now, we’re not …
The Future of Content, According to Facebook Instant Articles
April 12, 2016 Content Marketing, Social Media Marketing
The publishing world is about to undergo another major shakeup, and this time the casualty in the race to own content isn’t print, but websites themselves. Facebook has released …
How to Turn On Instagram Post Notifications
March 29, 2016 Social Media Marketing
Instagram Post Notifications are leaving users wondering what will happen to their accounts Instagram is beginning to turn off the reach spigot, leaving many wondering how their followers will …
4 Steps to Improving Client Service in the Age of the Breach
May 15, 2015 CRM
How can you improve client service in an era when data breaches are becoming more and more common? Here are 4 steps to get you started.
Stuck in Market Share Limbo? It Might Be Time to Rebrand
April 28, 2015 Digital Marketing
Brand evolution is part of any business’s life cycle. It can be difficult for marketers to know when it’s time to rebrand and how exactly they should do it.
Security Issues for eCommerce Brands
March 27, 2015 Digital Marketing
In recent years, thousands of website security breaches have harmed numerous government and private organizations. Major eCommerce websites have also been the target of malicious attacks by groups looking …
Omnichannel 101: A Crash Course for Modern Marketers
March 24, 2015 Digital Marketing, Mobile Marketing
Are you panicking when you see a customer check a price on their phone? Learn why you need to stop worrying and embrace omnichannel commerce.
The Future of Mobile Commerce
March 17, 2015 Mobile Marketing
The future of mobile commerce might just be mobile apps. We explore the mobile app future.
Free Your Business on Social Media!
March 16, 2015 Social Media Marketing
Advertising a new business can be a challenge. Creating an engaging social media profile for your business help.
Creating an Engaging Content Marketing Plan as a Finance Firm
March 4, 2015 Content Marketing, Digital Marketing
It's always difficult to create content that your readers will share, and even harder when that content is related to an drier industry.
Moving Past Shamrocks and Rainbows: 3 New Ideas for St. Patrick’s Day Marketing Success
February 25, 2015 Content Marketing
Move beyond shamrocks and rainbows for St. Patrick's Day success. We have the content marketing tips you need for a great St. Patrick's Day campaign.
5 Ways to Create a First Class Social Media Strategy For the Travel Industry
February 24, 2015 Social Media Marketing
If you're working in the ever-changing world of the travel industry, a social media strategy is essential for your success. We take a look at what that looks like.
Pinterest vs. Instagram: The Pros and Cons of Each Network for Brands
February 18, 2015 Social Media Marketing
You've conquered Facebook and Twitter. Now you're trying to choose where to go next Pinterest or Instagram. We examine the pros and cons of each.
Can Cadbury Weather the Social Storm?
February 11, 2015 CRM, Social Media Marketing
What happens when a beloved brand makes a decision that angers their most loyal fans? Cadbury found out recently and now faces a social storm of fan rage.
How Automotive Brands Can Use Social Media to Connect with Auto Enthusiasts
February 9, 2015 Social Media Marketing
How can your automotive brand use social media to connect with auto enthusiasts? Here's a guide to help you get started.
5 Questions to Guide Your Brand’s Content Marketing Strategy in 2015
February 3, 2015 Content Marketing
As you begin 2015, take a good hard look at your content marketing strategy and ask yourself these 5 questions.