Category: Marketing

Every month or so a new study comes out about the best time to post on Facebook or Twitter. Their intentions are good (I think), but these studies are …

Content marketing is more than just blogging about the services your brand provides, or the products you produce. You need to create compelling content that actually appeals to and …

Things are starting to get interesting over in the Vine space. More and more brands are claiming their handles, and although they haven’t posted any videos yet, it shows …

In the second half of 2012, 41% of commercial emails were opened on mobile devices, and according to a report by Knotice that percentage is expected to surpass desktop opens …

Coupons are one of the oldest tricks in the book, but a paid media execution of the old discount requires a good amount of attention to detail. You’ve got …

Starbucks India just learned a hard lesson in social media. After Armaan Kapur was treated poorly at an establishment in Delhi, he wrote on Starbucks India’s Facebook wall to …

Although social audiences tend to skew female, we know that there are plenty of social guys out there (just ask the guys over at Gentlemint). Unfortunately for guy-focused brands, …

You know tax season has arrived when the ads begin to roll in through channels of all shapes and sizes: the H&R Block TV commercials, the retargeted display ads …

There’s no question about the popularity of online video content, and it looks like video ads might finally be catching up. According to comScore’s US Digital Future in Focus, …

Freemium services and products are awesome. Research has shown that providing high quality products and services for free can actually convert users into paying customers, although the conversion rate …

Guest blogs are great. They increase your network, create the opportunity for new collaborations and partnerships, and give you the chance to highlight some fresh faces who are bound …

There are a number of tools out there that can tell you when and where your content has been passed around in the social space. But Muck Rack stands …

New research from comScore shows that a whopping 5.3 trillion display ad impressions were delivered in the US throughout 2012. Top industries by impression were online media, retail, finance, …

You may not think of universities and colleges as traditional businesses, but they still need some marketing tools in their arsenal to attract new potential students. As teenagers begin …

When it comes to PPC advertising, most of the time only the big three search engines are even considered — Google, Bing and Yahoo. Although marketers are right to …

New research from Twitter and Compete reminds us that mobile-social networkers represent a sweet spot in brand marketing. Not only are mobile Twitter users more active than their desktop …

Congratulations! You’re special. Kind of.   It’s not exactly the basis for a winning marketing campaign…unless you’re a certain professional networking site. Over the past few days, LinkedIn has …

Recent research has confirmed that Millennials are a social bunch. A whopping 75% of Millennials (or Gen Y-ers, if you prefer) are on at least one social networking site, …

Super Bowl Sunday highlighted a number of effective advertising campaigns with its big-budget commercials and on-the-fly social posts, but it also saw the introduction of a new advertising medium …

A certain clothing company emails me four, maybe even five times a week. Free shipping! Half off your next order! New styles! With each new email I grow slightly …