Advertisers, Take Note of Instagram’s Ad Rules & Regs
May 16, 2014 Digital Paid Media, Social Media Marketing
What do the Instagram ad rules mean for advertisers? It's time to start thinking outside the box.
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Category: Marketing
Reporting, practical guides and reviews from the lonelybrand desk.
Category: Marketing
Recipes, Puppies, and Other Content That Has Nothing to Do With Your Brand
May 16, 2014 Content Marketing
Sometimes it just doesn’t make sense for brands to share certain types of content, even if that type of content is a proven winner like pictures of puppies.
Alignable Makes Communication Between Local Businesses Easier
May 15, 2014 Digital Marketing, Uncategorized
Alignable is a new social network allowing local business owners to connect with other business owners in their community.
Promote Your Landscaping & Garden Design Business with Digital Marketing
May 14, 2014 Digital Marketing
One great way of getting your garden design and landscape business into the public eye is regular digital marketing.
Social Media Advertising: Where to Invest (and Where Not To)
May 14, 2014 Social Media Marketing
Perhaps the biggest challenge in social media advertising is trying to figure out which social networks you should invest your money on.
7 Steps to Improving Ecommerce Site Search
May 13, 2014 Digital Marketing
When your income is tied to the success of your ecommerce site, you need to focus on all the elements of it, especially when it comes to site search.
How to Get Your IT Brand Out There
May 13, 2014 Digital Marketing
If you want your IT company to bring in more business, you have to promote it.
The Triumphant Return of Burger King’s Subservient Chicken
May 12, 2014 Content Marketing
A digital marketing pioneer, Burger King's Subservient Chicken has returned for his 10th anniversary.
Why Sincerity Beats Cynicism in Content Marketing
May 9, 2014 Content Marketing
When it comes to content marketing, sincerity trumps cynicism every time. Learn why it's important to be sincere and never cynical as a marketer.
Amazon and Google: The Battle for Ecommerce Supremacy
May 7, 2014 Digital Marketing
Google and Amazon are gearing up for a toe-to-toe ecommerce battle royale. Who will reign supreme in the world of online shopping?
How to Turn a Law Firm into a Brand Name
May 6, 2014 Digital Marketing
A law firm must create a brand image that the consumer associates with these characteristics. This is where digital marketing enters the equation.
Facebook’s Evolution from Social Platform to Content Publisher
May 6, 2014 Content Marketing, Social Media Marketing
Initially thought of as a community-building platform, it appears that Facebook is destined to shift toward content publishing from a marketing perspective.
Real-Time Marketing Favorites: May Kickoff
May 5, 2014 Digital Marketing, Social Media Marketing
Cinco de Mayo, Kentucky Derby, May the 4th, all are great opportunities for real-time marketing. Take a look at our favorite picks from the weekend.
Welcome to the Big Leagues Snapchat: Hope You Survive the Experience
May 5, 2014 Social Media Marketing
Snapchat moves to join the social media big leagues. Can they survive the pitfalls that have landed their predecessors in the social graveyard?
How to Find Your Brand’s Voice in Content Marketing
May 2, 2014 Content Marketing
By giving your content marketing a central, distinctive brand voice, you begin to build audience curiosity and loyalty.
Set Top Boxes Turn TV’s Into the New Frontier of Digital Marketing
May 2, 2014 Content Marketing, Digital Marketing
Set top boxes like Roku and AppleTV are bringing your TV and the internet together. Now, marketers need to learn to marry TV and internet marketing.
Pinterest Introduces Guided Search for Mobile Users
May 1, 2014 Social Media Marketing
App users can now take advantage of Pinterest's Guided Search. How can brands optimize their pins for it?
Repurpose Great Content For Content Marketing Success
April 30, 2014 Content Marketing
Creating successful content is not an easy task. If you find yourself hitting a creative wall when writing content, repurpose content you already have.
The Twitter Death Spiral: Why Marketers and Wall Street Have Lost Interest
April 30, 2014 Social Media Marketing
Twitter has released new data about its growth and the numbers are troubling. Marketers should pause to understand why.
+Post Ads Roll Out to Google Plus Users, Advertisers
April 29, 2014 Digital Paid Media
The Google Plus team announced that users with more than 1,000 followers now have the ability to create +Post Ads.
Grab Your ‘Lifeboat People’: 6 Steps to Defusing a Brand Crisis
April 28, 2014 Digital Marketing
Don't go looking for a brand crisis, but the occasional sticky situation can provide a great opportunity to learn.
Why Brand Storytelling Beats Native Advertising Every Time
April 25, 2014 Content Marketing
The FTC is cracking down on native advertising. Don't stress over the problem, focus your efforts on the brand storytelling solution.
Why is YouTube Advertising at My Bus Stop?
April 25, 2014 Content Marketing
YouTube has begun an advertising campaign in major cities aimed at building awareness of YouTube. The campaign's target? Advertisers.
3 Social Media Lessons from the #myNYPD Fiasco
April 24, 2014 CRM, Social Media Marketing
When the NYPD launched the #myNYPD hashtag, they didn't anticipate the wide variety of photos they would receive.
Consultant Marketing: Branding for the Better
April 24, 2014 Digital Marketing
Business consultants must be very strategic in their approach to branding and marketing. Why? Everyone believes they are a consultant.
Reddit’s Tech Section: A Lesson in Community Moderation
April 23, 2014 Social Media Marketing
Reddit moderators used an auto-moderation tool to censor major topics on the site. The result was banishment from the front page.
Optimizing Facebook Campaigns for International Markets
April 23, 2014 Social Media Marketing
Facebook is still the king of the social mount throughout the world. If you are planning to enter international markets, Facebook is a good place to start.
Seeing Poor ROI with Facebook Ads? Try These Tips
April 22, 2014 Digital Paid Media, Social Media Marketing
A wide range of experiences with Facebook ads suggests that brands might be diving into the ads platform without a plan in place.
Sports and Social: Is Your Team a Social Champion?
April 22, 2014 Social Media Marketing
Sports are a central part of the social experience. It makes sense that many popular sports franchises have major presences on social media.
Facebook Ads & ROI: What Results are Brands Seeing?
April 21, 2014 Digital Paid Media, Social Media Marketing
Brands tend to fall into one of two camps: 1) Facebook advertising works, 2) Facebook advertising has poor ROI. We take a closer look.