Category: Digital Marketing
Steps to remove yourself as a Facebook Page Admin using a smartphone: Removing yourself as the Admin of a Facebook Page using only the Facebook mobile app is a simple, five …
To better understand integrated marketing, we look at three companies who are using it to its full potential.
Often you get only one chance to have your brand make a strong visual impression, one that will keep your viewers engaged. That means that the design of your brand’s …
There are many ways to start building meaning around your product, but there is really no more effective way than empowering individual brand ambassadors to run with your vision …
“What’s in it for us? Show me the benefits of influencer marketing compared to everything else in my marketing mix.” It’s one of the most common challenges I tackle each …
What exactly is brand ambassador marketing in the era of the social, mobile, millennial consumer? It’s not news that every brand wants a celebrity to endorse their product. In fact, …
When it comes to measuring influencer marketing ROI, many brands have found themselves back in the Wild Wild West of the digital frontier. Measuring the ROI of influencer marketing …
Delivering a better website experience and search engine optimization (SEO) go hand in hand. Thanks to recent updates from Google, new priority has been placed on how quickly a …
Air France has long been catering to Millennial luxury travelers with a half a million strong Instagram following and reliance on quirky, fun imagery mixed with product messaging. In …
Photo credit: Instagram @kailua_kat Tips to Execute a Winning Product Ambassador Program A GoPro accessory manufacturer used smart positioning combined with an aggressive product ambassador program to increase ecommerce sales by …
Image via Shutterstock Brands in all categories are driving a dramatic increase in social media influencer fees Influencer marketing has reached a trending status among marketers. Utilizing popular social …
Successful brand ambassador programs take resources, commitment, and strong relationships with social media influencers At a recent Digiday Agency Summit we sat down with Nick Kinports, Strategy Lead and …
Mastering the email subject line is one of the most important parts of email marketing. It’s the first thing recipients see, and the reason they open your message or …
Tracking companies that visit your website can be a challenge, but a new generation of tools may help you close your next big deal. Sometimes knowing people are visiting …
Brand ambassador marketing is all the rage in 2017, but what happens when things don’t work out the way you expect? Call them Brand Ambassadors, Influencers, or Sponsors; they …
Watch Bill Murray in Groundhog Day right now on Amazon Prime. When you think of holiday-themed promotions, you probably think of holidays like Christmas, Valentine’s Day, Labor Day, and …
Compelling newsletter names are a key component of any strong email marketing strategy. And like starting a brand ambassador program, developing a great integrated marketing strategy, or creating interesting Facebook …
Once Christmas has passed, New Year’s Eve comes and goes so quickly that it can be difficult to plan a promotion around it. All it really takes to create …
If you’ve noticed that your inbox has become a bit more animated and colorful, it’s probably because more email blasts are making use of emoji and symbols. Now, we’re not …
Brand evolution is part of any business’s life cycle. It can be difficult for marketers to know when it’s time to rebrand and how exactly they should do it.
In recent years, thousands of website security breaches have harmed numerous government and private organizations. Major eCommerce websites have also been the target of malicious attacks by groups looking …
Are you panicking when you see a customer check a price on their phone? Learn why you need to stop worrying and embrace omnichannel commerce.
It's always difficult to create content that your readers will share, and even harder when that content is related to an drier industry.
How can travel brands use digital, social, and content marketing to succeed?
Having a secure website is essential if you want to succeed in marketing. Learn how to keep your website secure.
How can you garner attention for a brand new e-commerce site? We share some of our best tips.
Move over, e-commerce — 2015 is the year that omnichannel comes of age. We explore the future of omnichannel commerce.
What were our 10 most popular articles in 2014? We count them down in this article.
As podcasting becomes more and more popular, advertisers need to look seriously at investing more in the medium.
Learn how to utilize interactive content and the internet of things to build your home supplier brand.
