How are your brand's conversion rates? Are they good or bad? These are questions that every company or marketer should be asking themselves.
Category: Digital Marketing
What lessons can small car dealers learn from big manufacturers and how can they apply them to their digital marketing?
People are always complaining about ads. Most people (especially young people) complain that there is too much advertising in their lives, and it’s too disruptive. This is particularly …
Get tips on optimizing your ecommerce platform to optimize your holiday sales this season.
Learn the latest trends in social, content, and digital marketing that will affect your brand in the near future.
Many brands have tried to market to Millennials and many have failed. Here are some of the most epic attempts to reach Millennials.
Building a brand name in the wedding business can be tricky. Get some tips on great ways to build your wedding brand name.
Just about any one can start a new business or acquire a an existing one. But it takes work to make that business successful. A good business owner develops …
To succeed in marketing a law firm nowadays, you need to have great digital marketing. Here are some tips to help law firms get ahead on the Internet.
Before you engage in a campaign targeted at men, or women, make sure your gendered marketing isn't sexist marketing.
Learn why your affiliate marketing program isn't working and what you can do to kick that program into high gear.
Marketers love to declare things dead nowadays from Facebook to SEO. Learn why many "dead" marketing trends really aren't.
As of June 2014 Apple has sold 200 million iPads making the iPad the reigning champion of the tablet universe. But will it always be the champ?
When you hear the term banner ad, what comes to mind? If you’re thinking spammy and primitive, you may have a skewed perception of of display advertising.
When considering a site redesign, aesthetics are important. But incorporating a foundation of SEO from the ground up is a vital part of your site's success.
It seems that nearly every company has free online tools for their fans. How can you create free online tools that people will actually notice?
Recently, the Wall Street Journal did a feature on Trading Desk Advertising. What is trading desk advertising and is it right for your brand?
A good web design is one of the most important elements of a website. A beautiful and easy to navigate site can greatly increase the time on site average.
The popularity of the Ice Bucket Challenge has led some brands to accept it purely for marketing purposes. These three brands brought attention back to ALS.
The most successful brand marketing strategy is understanding your target audience and marketing your company so it fits their lifestyle. Sound easy? It’s not.
Confirmation bias can keep you from recognizing problems with your campaigns. Learn to overcome confirmation bias for more successful digital marketing.
Getting ready for a back-to-school marketing campaign? Check out five brands who do back-to-school marketing right.
Facebook recently got into hot water over its emotional manipulation study. What lessons on marketing ethics can marketers glean from Facebook's mistake?
DailyBurn focuses on providing its subscribers with more than just video workouts, but an engaged online community that helps support their product.
Father's Day is no longer being ignored by retailers, and marketers are using emotions to strike a chord with their audiences.
"Orange is the New Black" has returned for a second season. To build awareness, OitNB and Netflix have launched a very well integrated marketing campaign.
Not getting the marketing results you'd like? These five quick tips are sure to help improve your marketing, make better decisions, & win business.
We've looked at great digital marketing courses in the past. Here are a few more that beginners and advanced users can benefit from.
Alignable is a new social network allowing local business owners to connect with other business owners in their community.
One great way of getting your garden design and landscape business into the public eye is regular digital marketing.