The Essential Elements of Website Conversion Rates
November 25, 2014 Digital Marketing
How are your brand's conversion rates? Are they good or bad? These are questions that every company or marketer should be asking themselves.
Category: Digital Marketing
Selling a Promise: How Car Manufacturers Built Their Brands
November 24, 2014 Digital Marketing
What lessons can small car dealers learn from big manufacturers and how can they apply them to their digital marketing?
Hate Ads? Google Contributor Has Got Your Back
November 20, 2014 Digital Marketing
People are always complaining about ads. Most people (especially young people) complain that there is too much advertising in their lives, and it’s too disruptive. This is particularly …
Optimizing Your Ecommerce Site for the Holidays
November 19, 2014 Digital Marketing
Get tips on optimizing your ecommerce platform to optimize your holiday sales this season.
5 Digital and Social Media Marketing Trends
November 18, 2014 Content Marketing, Digital Marketing, Mobile Marketing, Social Media Marketing
Learn the latest trends in social, content, and digital marketing that will affect your brand in the near future.
How Not to Market to Millennials
October 31, 2014 Digital Marketing
Many brands have tried to market to Millennials and many have failed. Here are some of the most epic attempts to reach Millennials.
Building a Brand Name as a Wedding Services Provider
October 24, 2014 Digital Marketing
Building a brand name in the wedding business can be tricky. Get some tips on great ways to build your wedding brand name.
Freebies for Brand Awareness
October 16, 2014 Digital Marketing, Social Media Marketing
Just about any one can start a new business or acquire a an existing one. But it takes work to make that business successful. A good business owner develops …
Digital Secrets of Brand Name Law Firms
October 13, 2014 Digital Marketing
To succeed in marketing a law firm nowadays, you need to have great digital marketing. Here are some tips to help law firms get ahead on the Internet.
The Pitfalls of Gendered Marketing
October 3, 2014 Digital Marketing
Before you engage in a campaign targeted at men, or women, make sure your gendered marketing isn't sexist marketing.
6 Signs Your Affiliate Marketing Is Failing
September 30, 2014 Digital Marketing
Learn why your affiliate marketing program isn't working and what you can do to kick that program into high gear.
4 Dead Things In Marketing that Really Aren’t Dead
September 23, 2014 Digital Marketing, Social Media Marketing
Marketers love to declare things dead nowadays from Facebook to SEO. Learn why many "dead" marketing trends really aren't.
Tablet Trends: Will the iPhone 6 and Cheap Amazon Tablets Kill the iPad?
September 19, 2014 Digital Marketing
As of June 2014 Apple has sold 200 million iPads making the iPad the reigning champion of the tablet universe. But will it always be the champ?
4 Reasons You Should Reconsider Display Advertising
September 17, 2014 Digital Marketing
When you hear the term banner ad, what comes to mind? If you’re thinking spammy and primitive, you may have a skewed perception of of display advertising.
How to Incorporate SEO for Your Next Site Redesign
September 10, 2014 Analytics and Insights, Digital Marketing
When considering a site redesign, aesthetics are important. But incorporating a foundation of SEO from the ground up is a vital part of your site's success.
Brands That Release Free Online Tools Get Noticed
September 8, 2014 Digital Marketing
It seems that nearly every company has free online tools for their fans. How can you create free online tools that people will actually notice?
What is Trading Desk Advertising?
August 29, 2014 Digital Marketing
Recently, the Wall Street Journal did a feature on Trading Desk Advertising. What is trading desk advertising and is it right for your brand?
Ten Tips for a Beautiful Web Design
August 26, 2014 Digital Marketing
A good web design is one of the most important elements of a website. A beautiful and easy to navigate site can greatly increase the time on site average.
3 Brands That Accepted the Ice Bucket Challenge & Brought Attention Back to ALS
August 21, 2014 Digital Marketing
The popularity of the Ice Bucket Challenge has led some brands to accept it purely for marketing purposes. These three brands brought attention back to ALS.
What Marketing Strategy is Right for Your Brand?
July 23, 2014 Digital Marketing, Social Media Marketing
The most successful brand marketing strategy is understanding your target audience and marketing your company so it fits their lifestyle. Sound easy? It’s not.
How Confirmation Bias Holds Back Your Digital Marketing Campaigns
July 9, 2014 Digital Marketing
Confirmation bias can keep you from recognizing problems with your campaigns. Learn to overcome confirmation bias for more successful digital marketing.
5 Winning Back-To-School Campaigns
July 8, 2014 Digital Marketing
Getting ready for a back-to-school marketing campaign? Check out five brands who do back-to-school marketing right.
Facebook’s Emotional Manipulation Study and Marketing Ethics
July 3, 2014 Digital Marketing, Social Media Marketing
Facebook recently got into hot water over its emotional manipulation study. What lessons on marketing ethics can marketers glean from Facebook's mistake?
Best Online Communities: DailyBurn
June 24, 2014 Digital Marketing
DailyBurn focuses on providing its subscribers with more than just video workouts, but an engaged online community that helps support their product.
Why Successful Father’s Day Marketing Strategies Strike an Emotional Chord
June 13, 2014 Content Marketing, Digital Marketing, Social Media Marketing
Father's Day is no longer being ignored by retailers, and marketers are using emotions to strike a chord with their audiences.
Integrated Marketing is the New Black
June 11, 2014 Content Marketing, Digital Marketing
"Orange is the New Black" has returned for a second season. To build awareness, OitNB and Netflix have launched a very well integrated marketing campaign.
5 Quick Tips to Improve Your Marketing
June 5, 2014 Content Marketing, Digital Marketing
Not getting the marketing results you'd like? These five quick tips are sure to help improve your marketing, make better decisions, & win business.
5 More Digital Marketing Courses to Add To Your Curriculum
May 20, 2014 Digital Marketing
We've looked at great digital marketing courses in the past. Here are a few more that beginners and advanced users can benefit from.
Alignable Makes Communication Between Local Businesses Easier
May 15, 2014 Digital Marketing, Uncategorized
Alignable is a new social network allowing local business owners to connect with other business owners in their community.
Promote Your Landscaping & Garden Design Business with Digital Marketing
May 14, 2014 Digital Marketing
One great way of getting your garden design and landscape business into the public eye is regular digital marketing.