Category: B2B Marketing

Some B2B marketers may still be hesitant to try Instagram, a tool that has been dominated by B2C companies.

How can brands inspire their silent satisfied fans to leave customers reviews? We surveyed brand representatives to see what has brought them success.

Here are a few of lonelybrand's most engaging LinkedIn Sponsored Updates, with insights on why certain content works in this paid, professional environment.

Your white papers stand a good chance of being read on a smart device. To make mobile optimized B2B content, keep the following points in mind.

The CMO Council recently dove into the world of B2B content marketing to determine the most disliked characteristics in B2B content.

Pinterest brings to mind pins of recipes and fashion tips, but B2B brands can actually use it to promote their content. We’ve got four great tactics to help you …

When it comes to B2B content marketing, video is beginning to shove white papers out of the spotlight. According to a new B2B Content Marketing Report sponsored by Spice Works, …

There are many effective ways to gather leads for a brand. You can create a newsletter, hold a giveaway or set up a loyalty program. But one of the …

Sometimes we get so wrapped up in online content marketing that we forget where it all originated: good old-fashioned print. The vast majority of device-wielding Millennials will tell you …

The biggest challenge of email marketing is creating an interesting subject line that actually intrigues readers enough to make them open your message. Of course, depending on whether you’re …

As we wrap up a content-heavy 2012, we decided it’s time to dig deeper into the differences in how our readers consume content on desktop versus mobile devices. We know …

If you thought you had everything figured out about social media posting, think again. New research from Compendium suggests that even the punctuation used in updates and posts can …

Getting in front of C-suite executives is an essential yet precarious step in the B2B sales cycle, and as these decision makers change the way they spend time online, …

In the early days of social media, B2C companies were first to develop people, processes and competency around a new way to communicate with consumers. But as 2012 approaches …

They call it lead nurturing for a reason – developing leads into actual business takes time and effort. That effort is compounded when services are on, shall we say, …