Author: Sarah Smith

Advertising a new business can be a challenge. Creating an engaging social media profile for your business help.

If you're working in the ever-changing world of the travel industry, a social media strategy is essential for your success. We take a look at what that looks like.

How can travel brands use digital, social, and content marketing to succeed?

Ask most successful lawyers how they built up their client base, and you’re likely to hear three little words, again and again: Word. Of. Mouth. Naturally, the best way …

How can you garner attention for a brand new e-commerce site? We share some of our best tips.

The end of the year is the perfect time to reward your customers with digital loyalty programs. Get some ideas on the best loyalty rewards for year's end.

What lessons can small car dealers learn from big manufacturers and how can they apply them to their digital marketing?

We examine some strategies restaurants can use to establish a strong social media presence.

Just about any one can start a new business or acquire a an existing one. But it takes work to make that business successful. A good business owner develops …

To succeed in marketing a law firm nowadays, you need to have great digital marketing. Here are some tips to help law firms get ahead on the Internet.

How does a doctor become a brand name? Learn to use social media and other tactics to build your personal brand.

It seems that nearly every company has free online tools for their fans. How can you create free online tools that people will actually notice?

Recently, the Wall Street Journal did a feature on Trading Desk Advertising. What is trading desk advertising and is it right for your brand?

One great way of getting your garden design and landscape business into the public eye is regular digital marketing.

A law firm must create a brand image that the consumer associates with these characteristics. This is where digital marketing enters the equation.

Business consultants must be very strategic in their approach to branding and marketing. Why? Everyone believes they are a consultant.

If you are a busy entrepreneur and struggling to find customers, you should consider SMS marketing. Here are four ways this can help boost your business.

A $500,000 private jet booking conducted via an iPhone app has sparked a number of changes in the way individuals and businesses are booking their flights.