Marketing is often used by corporate brands but many physicians rarely think about their personal brand. It’s a good practice to determine the brand of your medical practice or you might lose out on customers who may not recognize your qualifications. Medical practitioners such as Dr. Simon Weight in Perth can highlight their accomplishments or share information about the latest technology that they have in their office. All of these inclusions improve credibility and patients are more apt to choose your practice over others.
What can you do to improve your brand as a medical practitioner?
Express Your Values and Goals
Express your values and goals to your patients. This way they know where you stand. Most marketers will tell you to execute a SWOT analysis. This will help you identify the strengths, weaknesses, opportunities, and threats within your organization. It will also help you show your patients what you’re about and present your personality in a positive light. It will give your business a personal side and more patients are apt to choose your practice.
Know the Three Cs of Branding
Credibility, consistency, and connection are the three Cs of branding. When these are incorporated properly into your marketing strategy, profitability will improve. When patients view this in your practice, they will have more confidence in what you do. Patients should feel familiar with your practice before you ever visit. With improved comfort levels, you can establish rapport and loyalty with your patients.
Print Personalized Correspondence Items
Personalized business cards, letterhead, envelopes, and prescription pads will help your company establish credibility. These items make your organization look more professional. It’s a good idea to print personalized correspondence items for a new and improved look. If you have these items printed, patients will view you as professional and think that your office can handle their problems.
Use Signage and Promotional Items
Signage and promotional items should be purchased to give your company more visibility. Branding is important to emphasize the benefits of your practice group. Logos should be included on the signage and some stock images will also improve your brand image. These can be used on signage and on websites. Place your signage in places that will have the most impact, and distribute promotional items during high profile events to get the most exposure possible.
Promote Your Medical Practice Online
Search engine optimization will help you gain visibility for your practice and ensure that you’re connected with other professionals who can help you gain more business. Your website should be optimized to gain the most visibility. This will drive more patients to your practice because they will have confidence in your ability to lead and treat them properly. Promote your practice online and invest in SEO to ensure that your practice is listed on the first page in a search, which will help improve profitability. This post on social media shows a myriad of ways to get ahead online.
Becoming a Brand Name as a Doctor
Becoming a brand name is absolutely essential. Most people do not recognize the importance of building a brand name in a medical practice. Every doctor should have a brand strategy. If you don’t have a strategy, your potential patients will not know what you’ve done to prove that you are a physician that can truly address their issues. The steps listed here should help get you going in the right direction.