Author: Katherine Leonard
The debut of the Facebook Pages Manager app in New Zealand late last week taunted community managers of the world with an extremely limited release and lack of details …
You know Fab.com as the tragically hip flash deal site that specializes in design-centric goodies for you and your home. Founded in 2010, the company is widely applauded for …
Yesterday Intel introduced quite the interesting content experiment: a social-publishing platform sourced from employee reads and recommendations. In an article announcing the launch, Intel said the project was “inspired by…how people …
Nipping at the heels of social networking giants Facebook and Google Plus is a new generation of social services that cater to niche audiences with visual appeal and mobility …
Billboards aren’t just for highways anymore. In the next couple of weeks, San Francisco-based startup Bread is rolling out the beta version of Bread Pro, an expanded version of …
Google Plus brand pages have been around for six months now, and despite what seems like widespread lack of faith in the platform among brands and would-be users, things …
This certainly wasn’t the first event to utilize a mobile application, but it’s got to be one of the most creative. On Thursday night, National Public Radio’s This American Life …
Mobile ad spending from the finance industry is growing and growing quickly. But who exactly consumes mobile content and ads from insurance, banking and financial services brands? “Mobile Insights …
For the first time in four years, the blogging habits of Inc. 500 brands took a downward turn. According to a study by the University of Dartmouth, shiny object …
LinkedIn and SlideShare have likened their relationship to chocolate and peanut butter, and last week LinkedIn made things official, acquiring the document sharing platform for $119 million. Since launch, …
There’s nothing quite like a hard-earned afterwork beer with the coworkers, and this recently-debuted app from New Belgium Brewing Company is a celebration of that very ritual. The premier …
You stumble upon (or StumbleUpon) an interesting article but don’t have time to read it right then and there. Of course you make a steadfast mental note to go …
At a recent conference we learned from Google’s Avinash Kaushik that although consumers spend 23% of their time consuming mobile content, marketers only spend 1% of their budgets on …
It’s a common tale in digital strategy: marketers get hung up on pieces of data that really don’t say anything about the customer’s online experience, leaving the real, high …
Google’s +1 button is lonely no more. Earlier this week Google Plus developers announced the share button, which allows visitors to share content with their circles directly from the …
The 2012 Art Of Marketing conference included speakers Keith Ferazzi, Avinash Kaushik, Seth Godin, Gary Vaynerchuck, Mitch Joel and Randi Zuckerberg. We were impressed with Avinash Kaushik’s notions on …
In Olympic events of the past, the closest we could get to our favorite athletes were the photos on our Wheaties boxes. These days, the world’s athletic heros are …
Armed with an 8 megapixel camera and a plethora of sophisticated camera applications, the photographic possibilities are endless. Check out our 10 favorite iPhone photo apps, and next time, …
According to Google, 7% of search queries contain a misspelling. The company has long accounted for spelling errors in search by suggesting alternate versions of the search query (you …
When Spotify made its North American debut last summer, things looked bright. And while the platform’s 10 million active free users seem to be pleased with the tool, paid …
Back in the 2000s insurance agencies pondered whether or not websites were worth it. I think we got our answer to that one. But now that very same question has …
Electronic payment service Square makes it easy to accept payments from just about anywhere. It turns out that getting more info about the product is just as simple. Here’s …
Just over a month ago LinkedIn introduced its company follow button, a feature that makes engagement with customers, colleagues and potential future employees easier. While browsing a company’s LinkedIn profile, a …
Google paints a happy picture of its social user base, touting that “170 million users have upgraded to Google Plus,” or whatever that means. Google’s pet project may be …
How does online advertising stack up to traditional advertising in terms of consumer trust and relevance? According to a recent survey from Nielsen, consumers still consider TV, magazine and …
These days insurance agencies are more likely to use digital marketing tactics than the more “traditional” strategies like ads in yellow pages or local newspapers. But how exactly do …
The World Wide Web sure does love a good holiday on which to capitalize – and you didn’t think they’d skip Easter, now did you? Once you’ve hunted down …
Like many busy humans, my policy is generally to avoid an influx of random inbox deliverables at all costs. But thanks to a few minute details, these four invitations …
In case you’re living in the dark when it comes to the wonders of pre-planned public transportation timing, we put together a quick guide to help you pick the perfect Chicago …
In previous articles we’ve covered insurance companies that are doing an exemplary job when it comes to social media. But Allstate, Progressive and GEICO are national brands with a …
