10 Things We Learned at Techweek 2012
June 27, 2012 lonelybrand Culture
Techweek amounted to five days of soaking up all the knowledge, parties and celebrity sightings the tech world has to offer. Without further adieu, here it is – a …
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Author: Katherine Leonard
Reporting, practical guides and reviews from the lonelybrand desk.
Author: Katherine Leonard
Instagram Updates Make Exploring, Sharing Easier
June 25, 2012 Social Media Marketing
In the first update since April’s Facebook acquisition, Instagram is introducing significant improvements to search and share functions. The update is currently available only for iOS, with no comment on …
Best Landing Page Designs: Techweek Startup City Edition
June 25, 2012 Startups
Today is an exciting day at Techweek thanks to the eclectic mix of ideas at Startup City. The event provides an area for startups and aspiring entrepreneurs from Techweek LAUNCH to …
Techweek Sponsor Spotlight: Redbox
June 22, 2012 lonelybrand Culture
Techweek is taking over Chicago from June 22-25, and lonelybrand is proud to be a strategic partner. To celebrate the contributions Chicago is making in the digital space, we’re …
Win an iPad or DSLR Camera at Impalapalooza!
June 22, 2012 lonelybrand Culture
Friends of lonelybrand know our favorite wall-mounted pal. He doesn’t get out too often, but when he makes an appearance things get pretty wild. That’s why we decided to …
It’s That Techweek Time of the Year
June 21, 2012 lonelybrand Culture
Techweek is upon us! As a Strategic Partner we’ve been working tirelessly with the Techweek team to build the digital buzz through mobile and content marketing. In the final …
Techweek Sponsor Spotlight: Forte Group
June 20, 2012 lonelybrand Culture
Techweek is taking over Chicago from June 22-25, and lonelybrand is proud to be a strategic partner. To celebrate the contributions Chicago is making in the digital space, we’re …
Techweek Sponsor Spotlight: Cars.com
June 19, 2012 lonelybrand Culture
Techweek is taking over Chicago from June 22-25, and lonelybrand is proud to be a strategic partner. To celebrate the contributions Chicago is making in the digital space, we’re …
Kidnapped Chicagoan Campaign Sends Transit Riders to Social Media of the Minute
June 19, 2012 Digital Marketing
If you’ve boarded any form of public transportation in Chicago in the past two months, chances are you’ve crossed paths with the Kidnapped Chicagoan, a conversation starter of a campaign advertising …
Is It Time To Kill The Email Salutation?
June 18, 2012 CRM
A recent study from Temple University Fox School of Business revealed some pretty counterintuitive insights on email marketing. “Personalized email advertisements are far more likely to repel customers than …
Techweek Sponsor Spotlight: Sphere Consulting
June 18, 2012 lonelybrand Culture
Techweek is taking over Chicago from June 22-25, and lonelybrand is proud to be a strategic partner. To celebrate the contributions Chicago is making in the digital space, we’re …
Techweek Sponsor Spotlight: Doejo
June 15, 2012 lonelybrand Culture
Techweek is taking over Chicago from June 22-25, and lonelybrand is proud to be a strategic partner. To celebrate the contributions Chicago is making in the digital space, we’re spotlighting …
Imagining a Cashless Chicago
June 15, 2012 Mobile Marketing
If it were up to my generation, cold hard cash would be a thing of the past. It just so happens summertime is always the hardest for us anti-cash …
Updated Commenting Services Push to Make Content More Social
June 14, 2012 Content Marketing
Disqus, a popular online discussion and commenting service for websites, is revealing a series of updates to make online discussion a more social experience. The tool’s new Discovery module …
Facebook to Brands: You Need Us
June 13, 2012 Social Media Marketing
A new and unapologetically pro-Facebook report from ComScore points to several reasons why the platform is worth a brand’s time and money. ComScore and Facebook itself (sponsor of the …
What iOS 6 Facebook Integration Means for Marketers
June 12, 2012 Digital Marketing
According to Facebook, yesterday’s WWDC announcement from Apple is “great news for Facebook users and iOS and Mac OS X developers.” But where does that leave marketers? A look …
Opt Out Rates Low for Retail SMS Marketing
June 11, 2012 Mobile Marketing
We sleep with them and panic when they’re out of sight. In the past couple of years, smartphones have become an increasingly personal device. This level of what we’ll …
Get ‘er Done with These Three Productivity Apps
June 8, 2012 Mobile Marketing
With countless devices to distract us, getting things done is tougher than ever. But as always, technology is both a boon and a bane, this time swooping in with …
Does the World Really Need Airtime?
June 7, 2012 Social Media Marketing
The founders of Napster are at it again, but this time they’re on a mission to make the web a more personal place, one video at a time. On …
Google Analytics Releases Browser-Size Analysis
June 6, 2012 Analytics and Insights
Unless your office is stocked with a wide range of devices for testing purposes, it’s hard to tell how your audience actually sees your website. But the fact of …
Most Marketers On Board with Content Curation
June 5, 2012 Content Marketing
Content curation programs run the gamut from Intel’s employee-curated digital magazine to the lone tweeter sharing content on a specific topic. Way back in 2009, Ogilvy SVP Rohit Bhargava wrote the “Manifesto …
Google Analytics Content Experiments Makes Optimization Easy
June 4, 2012 Analytics and Insights
The abundance of email marketing tools out there makes multivariate testing for email as simple as can be. Testing and optimizing web content and layouts, on the other hand, …
Cook Like Rick Bayless with Mexican Essentials App
June 1, 2012 Mobile Marketing
We’re lucky to have the Rick Bayless trifecta right around the corner from our office. In case Frontera, Topolobampo and Xoco are out of your reach, Bayless and team …
Google+ Local Offers Recommendations from People You Trust
May 31, 2012 Social Media Marketing
The Google family just keeps on getting bigger. The newest inductee is Google Local, an improved version of what used to be Google Places. Essentially it’s “a simple way …
Bitly Users in an Uproar Over Updates
May 30, 2012 Social Media Marketing
The big news on the tech circuit yesterday was the debut of the new Bitly. While I have to agree with the blogosphere’s glowing reviews, the vast majority of …
Who Uses Check In Services?
May 29, 2012 Social Media Marketing
When it comes to check ins there are three types of people: those who obsessively check in positively everywhere from the CTA to home. Then there’s the casual check in type …
6 Apps to Enhance Your Holiday Weekend
May 28, 2012 Mobile Marketing
The first unofficial weekend of the summer is upon us, and while we should all really take this day to power down our devices and head outdoors, we couldn’t …
Meet Facetagram 1.0
May 25, 2012 Social Media Marketing
It’s been a rollercoaster of a week for Mr. Zuckerberg. The question is, is this most recent announcement an up or a down? On Thursday afternoon the team announced the …
Study Shows Pinterest Traffic More Likely to Convert
May 24, 2012 Social Media Marketing
As marketers we can talk all day long about traffic, but when it comes down to it, a page view is just a page view. For the first five …
C-suite Execs Clash When it Comes to Digital Spending
May 23, 2012 Digital Marketing
The C-suite is facing an uphill digital battle. A new study from McKinsey dubbed “Minding your digital business,” looks at how C-suite executives view three big trends in digital business: …