About the Author:

Formerly a lonelybrander, Katherine now works as a Content Strategist at TOKY Branding + Design in St. Louis. Questions? Email her at katherinenleonard@gmail.com.

Pinterest’s Promoted Pins Look A Lot Like Organic Content

Promoted Pins look a whole lot like organic pins. Without rolling over the pin, the only indication that the content is sponsored is the grey text and icon seen at the bottom of the pin.

By |October 11th, 2013|Social Media Marketing|Social Shares: 8

Google Hashtag Searches Now Pull in G+ Posts

Google hashtag searches are now tied directly to Google Plus content, which will now rotate in a column of the righthand side of the search engine results page.

By |October 8th, 2013|Social Media Marketing|Social Shares: 14

Pinterest Boards Now Appear in Bing Image Search

When you search for images on Bing, related Pinterest boards will appear right next to regular image search results from around the web.

By |October 4th, 2013|Social Media Marketing|Social Shares: 9
  • Pinterest for Content
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    Pinterest’s New Article Pins Are Good News for Content Marketers

Pinterest’s New Article Pins Are Good News for Content Marketers

Pinterest is rolling out article pins, which will include the article’s headline, author, story description and link right on the pin. The intent is to provide teaser content for pinned articles.

By |October 3rd, 2013|Content Marketing|Social Shares: 18
  • Graph Search Posts
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    Facebook Graph Search for Posts: 3 Implications for Brand Marketers

Facebook Graph Search for Posts: 3 Implications for Brand Marketers

Rather than seeing posts exclusively in the Newsfeed or on a Timeline, we can now sift through content by topic.

By |October 2nd, 2013|Social Media Marketing|Social Shares: 29

Freshen Up Your Twitter Feed with MagicRecs

Users can follow MagicRecs “to receive instant, personalized recommendations for users and content via direct message.” This can help keep content and conversation fresh.

By |September 30th, 2013|Social Media Marketing|Social Shares: 16
  • BCBS IL
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    Social Media & Healthcare Reform: Q&A with BCBSIL’s Social Team

Social Media & Healthcare Reform: Q&A with BCBSIL’s Social Team

Online community management certainly has its complexities. Add in strict industry guidelines and a monumental policy shift, and you’ve got a tough job.

By |September 27th, 2013|Social Media Marketing|Social Shares: 65

10 Google Drive Hacks for Brand Marketers

One tool we couldn’t live without here at lonelybrand is Google Drive. We gathered the following tips from around the web to help you get the most out of Google Drive.

By |September 26th, 2013|Digital Marketing|Social Shares: 61
  • Cars.com Social Media Week
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    Shareable Visual Content: 8 Ideas from Cars.com at Social Media Week

Shareable Visual Content: 8 Ideas from Cars.com at Social Media Week

How can you incorporate imagery into your social content? Angie Trigilio, Manager of Creative Services at Cars.com, shared her top social design tips.

By |September 25th, 2013|Social Media Marketing|Social Shares: 25

Creating a Content Marketing Style Guide for your Brand

Journalists rely on the AP Stylebook to guide decisions on style. As a brand journalist you’re not locked into AP style, but guidelines are every bit as important for consistency.

By |September 24th, 2013|Content Marketing|Social Shares: 59