Month: December 2011

Looks like the merry theme of this Christmas was mobile, mobile and a little more mobile. Data from years’ past shows an upturn in app downloads and smartphone activation …

With just a handful of hours left in 2011, it doesn’t look like this will be the year that digital marketers concoct an overarching formula for measuring the effectiveness …

StumbleUpon is the ultimate time suck, and thus a site from which I’ve tried to keep my distance in the past few productive months. But in a moment of weakness …

Need an app to do your job for you? In this over-fed, post-holiday comatose state, me too. While that one doesn’t exist yet, the latest application from Avatron does …

We know and love a Tumblr page when we see it, so it’s no surprise that their landing page amounts to an equally  pleasant combination of aesthetics, simplicity and …

In the third installment of our four-part 2012 prediction series, we’ll take a look at what’s next for search engines and paid media on the web. 1. Quality of Content …

In case you haven’t noticed we spend a lot of time at lonelybrand looking at the latest research, articles and trends in digital marketing. In the first installment of …

It’s been a while since we’ve featured a prelaunch landing page, so here we are with The Boring Machine, a cause-based t-shirt company set to drop any second now… …

Social media remains a buzz term among marketing professionals the world over. As mobile and social commerce grow in scope and complexity so must the tools marketers use to …

I associate Christmas shopping with pain and agony. Well, not really. But every year I commit to finding fun and unique gifts for my friends and family and my …

The latest version of mobile app Path hit the App Store shelves a couple of weeks ago. It’s meant to be a “share everything” mechanism – share photos and …

Domino’s recently updated its repertoire of digital tools with a social-gaming iPad app. Users can score points by kneading dough, spreading sauce, sprinkling cheese, placing toppings and cutting slices in an allotted amount …

lonelybrand announced today that it has acquired Chicago-based marketing and social media agency ChirpUp. Founded in 2008 by tech industry veterans Mark Bradford and Rob Lambert, ChirpUp addresses the …

There’s no denying that the B2B digital ecosystem is complex – even more so for firms that sell the intangible. Despite that complexity social media, search, CRM and a …

We are huge Instagram fans here at lonelybrand. It's a fun application for users and an effective marketing tool for brands. What more could you ask for? How about …