StumbleUpon is the ultimate time suck, and thus a site from which I’ve tried to keep my distance in the past few productive months. But in a moment of weakness I found myself wandering over to their homepage – which I was pleasantly surprised to find has undergone a full-scale redesign.
Here’s why the social discovery engine made our list of best landing page designs:
- Simple sign-up. The click of a button takes interested parties to a sign-up with 5 – not 50 – questions. Basic logic tells us the easier it is to create an account, the more users you will acquire.
- Learn more with a video. Video is a quick way to tell users why your product rules. And graphics, music and narration are always sexier than a block of heavy text.
- Highlights. Get everything you need to know in three quick doses at the bottom. With one glance at the page, users see that StumbleUpon is mobile-ready, used by over 20 million people and has a new feature for exploring.
Aesthetically and functionally speaking, the new look blows the original StumbleUpon landing page (seen below) out of the water. Kudos, StumbleUpon – I’m feeling inspired to pick up my old stumbling habit again.
Whether it’s on purpose or a happy accident, when consumers land on your page, you’ve got a limited amount of time to reel them in. A well-structured landing page is key in getting users to take that next step – whether it’s signing up for your email list, “liking” your Facebook page or clicking to your website. Each week, lonelybrand highlights a killer landing page design that gets the job done.
Have a favorite landing page that you’d like us to feature on the lonelybrand blog? Let us know by commenting below or connecting with lonelybrand on Twitter. Want landing page optimization tips? Look no further than our ‘Landing Pages 101′ white paper.