Category: Social Media Marketing
Whether through a #firstpost hashtag or the naughty content problem (who would have guessed?), chances are you’ve heard a thing or two about Vine in the past five days. …
The recently released 4th Annual Nonprofit Social Network Benchmark Report examined the efforts of non-profit brands in the social sphere in 2012 and came away with three major trends …
Ever since the introduction of the Facebook brand page, there’s been a lot of discussion about the best days and times to schedule posts. The truth is, it’s difficult …
In yesterday’s post we took a look at how some luxury brands are setting themselves apart on YouTube. We were impressed with what we saw, so we decided to …
Chances are, somewhere along the line you’ve encountered the opportunity to log into a site or application using your Facebook or Twitter account. Social logins are becoming increasingly common …
Pinterest was the social media darling for every brand last year, and although its community continues to grow, many brands have reduced the time they spend on it. Maybe …
Promoting a non-profit can be tricky. The relationship between the brand and the volunteers/supporters is different from, say, a fashion brand and a consumer. Although both depend on a …
“Today we’re announcing a new way to navigate connections and make them more useful,” Zuckerberg told an eager crowd at yesterday’s news conference. He then went on to pitch …
These days more and more consumers are opting to take customer service issues to social media rather than the phone lines. In fact, so many customers are making this …
When we looked back at our most popular blog posts for 2012, we knew imagery played an important role in engagement. But when we discovered that photo-based Facebook posts …
Hashtags are a great way to open your tweets up to an audience your account may not be reaching otherwise. But it can be tricky terrain to navigate. We’ve …
A few weeks back we published a post on how to effectively manage a social media team. While full of great advice from some of the brightest community managers …
The timely and dynamic nature of social media attracts brands and fans alike, but the ability to make quick, off-the-cuff updates also increases the chances of making mistakes and …
Your brand is on Pinterest, tirelessly sharing relevant and entertaining content with a previously untapped audience. But you may be overlooking three easy steps that can bring new SEO, …
Fans loves brands, but that doesn’t mean that they want to be connected with them at all times. And it definitely doesn’t mean they want them overloading their news …
Although there still seems to be a lot of debate over how many active users are actually on Google Plus, there’s no denying that if you’re in the right …
Over on our post about adding an Instagram tab to a Facebook brand page, we’ve fielded several questions about sharing Instagram photos directly to a brand Timeline. There are …
Social sites like Twitter and Facebook have become the go-to place for fans and consumers to interact with brands, but it can be difficult to engage them in an …
When it comes to Twitter for business, listening is vital. Sure, you know how much traffic Twitter drives to your site, but do you know what people are actually saying …
We’ve all been there — your Facebook campaign fell flat and you have no idea why. The truth is, the tricky nature of the beast that is Facebook has …
Twitter is an excellent resource for brands, but without followers, you’re simply speaking to no one. Creating engaging Twitter content and providing great products and services isn’t always enough …
As 2012 draws to a close, we’re taking a look back at our most engaging social media content. In the process we’ve noticed several common themes among our most-clicked …
One of the biggest obstacles a brand tackles is getting consumers to see it as something more than a faceless entity. Giving them a face to associate with the …
Managing a social media account as an individual has its perks: consistent voice, simplified task management, and minimal confusion over who’s doing what. But as companies and networks grow the …
It can be difficult to get customers to engage with your brand, especially if your product or service is something your customers don’t interact with on a daily basis …
Hotels from Motel 6 to Hilton quickly embraced the social space, and with good reason. A study found that the Lenox Hotel’s social media promotion generated $55,000 in revenue and …
As the social media realm becomes more and more visual, it becomes an even better home for fashion brands. It’s natural for fashion brands to gravitate to sites like …
Facebook Ads can be a great way to reach current and new fans and customers, but they can be a budget drainer if you take the jump without a …
Talk of the rise of visual social media is everywhere these days. Pinterest, Tumblr and Instagram each have an inherent visual quality that Internet users flock to. And between cover …
When it comes to maintaining an effective and engaging social presence with your brand, approaching them with a united, focused vision will give you the best results. We’ve covered …
