Category: Social Media Marketing
Last week, Instagram announced the launch of a powerful new tool, Hyperlapse, for users of the app. What is Hyperlapse? According to Instagram, Hyperlapse “lets you create moving, …
CNN is losing the battle of Cable news but winning the war in the digital space. How are they outfoxing the competition? We take a look.
Twitter has begun experimenting with algorithms that push "Top Content" into users' feeds. Why is Twitter making this move, and how will users react?
Facebook recently launched ad scheduling, a process where marketers can target messages to be delivered at certain times during the day.
Facebook introduces Mobile Ads Manager, making ad management, targeting and boosting more accessible to admins on the go.
Is it okay for a brand to have a Facebook page that doesn't have any actual content? Short answer: No. For the long answer, read on.
When you call them fans, followers, or customers, you handicap your ability to communicate with them. Try "people" instead.
Sharing pins has just gotten easier and more interactive. Pinterest messaging now allows users to share and chat about pins privately.
The quickest path to real value in YouTube video marketing lies in forging authentic, engaging relationships with YouTube influencers.
How are brands in the book industry surviving and thriving in this digital world? They're using social media as a tool.
The 20% text rule has prevented users from being bombarded with text-heavy ads. It's also become a problem for pages looking to celebrate the past.
SocialRank has opened up the ability to search and measure your Twitter followers quickly and easily.
Coca-Cola is trying to monetize its Twitter presence with a new campaign that lets you buy a friend a Coke. The campaign is called "Tweet-a-Coke."
Facebook’s organic reach issues don’t have to drag down your social marketing scheme. These five changes will do wonders for your reach.
The trick to effective social media recruiting is balancing recruitment with regular content, either through a Facebook careers page or careers-focused content.
Alumni of the various incarnations of "Star Trek" have dominant social media presences. Learn how your marketing can boldly go where it's never gone before.
One of the biggest back-to-school marketing challenges is connecting with youth. That’s where mobile and social marketing have become integral.
Facebook has recently made moves to become your de facto content portal. Its latest is "Save," a feature that lets you save content to read later.
The most successful brand marketing strategy is understanding your target audience and marketing your company so it fits their lifestyle. Sound easy? It’s not.
Some of the best Twitter accounts are fake. Read about five fun parody Twitter accounts, and learn what lessons marketers can learn from them.
The Reynolds Wrap social team shared Weird Al's "Foil" on their own Facebook page as a boosted post. The response they got was overwhelmingly positive.
Yesterday, Facebook announced that it would be testing this new buy button with a handful of small and medium-sized businesses in the U.S.
Maintaining a YouTube account isn't quite the same task as maintaining other social presence. Is your brand making these YouTube mistakes?
Rumors on social networks can quickly explode to every corner of the net. Let’s take a look at how a few brands successfully refuted nasty online gossip.
When brands are pushed to join social networks too quickly, mistakes are bound to happen. These three social media mistakes are so common, brands often don't know they've made …
Lebron James returned to the Cleveland Cavaliers last week. How did brands react?
Fitness Instagram accounts provide a whole new way to reach audiences and create brand advocates.
Craft beer uses unconventional, but effective techniques on social media to take on big brewers. Learn a few of these techniques in this article.
Don't know how to respond to a "Negative Nancy" on your Page? Here's how to handle negative comments on Facebook.
Facebook recently got into hot water over its emotional manipulation study. What lessons on marketing ethics can marketers glean from Facebook's mistake?
