Instagram Hyperlapse: What is it and How Can Your Brand Use It?



Last week, Instagram announced the launch of a powerful new tool, Hyperlapse, for users of the app. What is Hyperlapse? According to Instagram, Hyperlapse “lets you create moving, handheld time lapses that result in a cinematic look, quality and feel…”


Essentially, Hyperlapse is a stabilization tool that allows users to create high-quality time lapse videos on their smartphones. Traditionally, you need to keep your camera in one place to create a good-looking time lapse video or use expensive camera equipment. Hyperlapse eliminates stabilization issues on moving time lapse videos.


Time lapse videos are already one of the most popular types of content online and look to become even more popular with this new tool. So, how can brands use Hyperlapse? Let’s look at some examples.


Brands Who’ve Already Hopped on the Hyperlapse Bandwagon:


The White House. The White House created this 15 second Hyperlapse video taking their followers on a guided tour of… well… the White House.


Nickeolodeon. Nickelodeon, the popular children’s television network, created a Hyperlapse of the animation process that goes into the creation of Sponge Bob Squarepants, one of their most popular characters.


Jimmy Fallon. Tonight Show host Jimmy Fallon took a slightly different tack and created a silly, simple video of him eating a piece of cake.


Wet Swimwear. Wet Swimwear created another simple video of the seashore. This is a great way for the company to tell people their brand story using Hyperlapse.


Milkbone. Milkbone gives their fans exactly what they want with this cute time lapse video of a dog chasing a ball. As an extra bit of marketing savvy, they released the video on National Dog Day.


If you are a brand looking to create a strong presence on Instagram, Hyperlapse is a powerful tool to get you where you want to go. Your goal should always be to create compelling, inspiring content and with Hyperlapse, Instagram has made your job much easier.


If you’re planning on using Hyperlapse as part of an Instagram contest, it may be time to familiarize yourself with their rules and regulations for brand contests.