Category: Social Media Marketing
The new Twitter app install ad module pushes installs and engagement, and only charges advertisers when users actually do one of the two.
To better engage your audience with Facebook promotions, we look at a few great examples.
The National Archives are bringing patriotism to social media with their Independence Day Instagram challenge.
How can you get your business's Facebook event to stick with your audience? Here are three tips to get you started.
If you've avoided the Facebook Pages Manager app in the past, now is the time to give it another shot.
No matter what kind of business you’re involved with, doing good for others can involve more than just writing a check and putting it in the mailbox.
When Facebook introduced partner categories, advertisers were thrilled. Before blindly embracing these targeting options, though, consider these tips.
With the launch of Slingshot, has Facebook built a better Snapchat? Or will Slingshot crash and burn?
Father's Day is no longer being ignored by retailers, and marketers are using emotions to strike a chord with their audiences.
Believe it or not, one of the most successful brands in the realm of social media is NASA. Learn how the geeks from NASA dominate social.
Instagram is unveiling a new feature that allows you to have greater control over your photo creations.
Social media feedback can be an essential tool in the product development process. Learn how you can apply social media feedback in your development process.
It's hard to know what image dimensions work best for each social channel. That's why we put together this social network image cheat sheet.
Implicit app posts are on their way out and explicit app post are on their way in, all thanks to a Facebook algorithm change. Here's what you need to …
How can you ensure your promotion get the most participants possible? Create a mobile-friendly Facebook sweepstakes.
Thanks to brand ambassadors, you can have the praises of your product or service being sung almost constantly. Read on to learn more about loyal consumers.
You have graduated from college and you have decided you want to work in social media. If you want to get a job in social media, here are some …
Advertising on Tumblr has many potential benefits. Ads on Tumblr are non-disruptive and evergreen. What do you need to consider when advertising on Tumblr?
Don't have the time or means to put together an event-focused microsite? Here's how to promote and organize your conference on Pinterest.
What do the Instagram ad rules mean for advertisers? It's time to start thinking outside the box.
Perhaps the biggest challenge in social media advertising is trying to figure out which social networks you should invest your money on.
Initially thought of as a community-building platform, it appears that Facebook is destined to shift toward content publishing from a marketing perspective.
Cinco de Mayo, Kentucky Derby, May the 4th, all are great opportunities for real-time marketing. Take a look at our favorite picks from the weekend.
Snapchat moves to join the social media big leagues. Can they survive the pitfalls that have landed their predecessors in the social graveyard?
App users can now take advantage of Pinterest's Guided Search. How can brands optimize their pins for it?
Twitter has released new data about its growth and the numbers are troubling. Marketers should pause to understand why.
When the NYPD launched the #myNYPD hashtag, they didn't anticipate the wide variety of photos they would receive.
Reddit moderators used an auto-moderation tool to censor major topics on the site. The result was banishment from the front page.
Facebook is still the king of the social mount throughout the world. If you are planning to enter international markets, Facebook is a good place to start.
A wide range of experiences with Facebook ads suggests that brands might be diving into the ads platform without a plan in place.
