Hachette wants to ditch Amazon and sell you books through a somewhat unconventional source: Twitter.
Category: Social Media Marketing
Get something for every marketer on your list with our 2014 Holiday Gift Guide for Marketers.
What are some great New Year's Eve Promotions for your brand? We have a few ideas for you.
In an attempt to get 30 somethings to buy cars, Honda turned their Twitter account over to arch-villain and 80's icon Skeletor.
Modern consumers are tricky to market to. Learn how to adjust your content and social campaigns for these marketing savvy consumers.
Learn the latest trends in social, content, and digital marketing that will affect your brand in the near future.
As the New England Patriots Learned with their #1MillionPatriots Hashtag, social media automation can be very, very problematic.
What do Doctor Oz and Bill Cosby have in common? Social media controversy.
How can brands take advantage of Facebook's recent news feed changes? By getting back to basics and making great content.
We examine some strategies restaurants can use to establish a strong social media presence.
Who or what is #AlexFromTarget and what does it have to do with social media marketing? Find out in this article.
The trailer for "Avengers: Age of Ultron" leaked early. Marvel's response offers a master class in the correct way to handle bad situations online.
LinkedIn Publisher, the publishing platform that’s built into the LinkedIn website, recently became available for all users of the business networking site.
It's easy to ape the voice of a successful brand on social media. But to succeed on social, you need to create your own, unique brand voice.
20th Century Fox has created a fun, winning Twitter campaign with "Mariachi My Tweets."
Just about any one can start a new business or acquire a an existing one. But it takes work to make that business successful. A good business owner develops …
Want to do Facebook right? Follow these five great Facebook pages to see how to do FB right.
These social movements are great examples of just how much social media is changing the world.
With Pin Picks, Pinterest looks to curate its own content and build increase its value to brands and users alike.
In the social media era, brands can no longer afford to ignore customer service. Learn why investing in great customer service is more important than ever.
Social users generally don't like ads, but can a social network survive without advertising? Ello aims to find out.
Facebook is launching a new ad platform called Atlas. Will the platform be great for brands? Bad for users? Or both?
Running social media for a small business is tricky. Learn about common small business social media mistakes and what you can do to avoid them.
Marketers love to declare things dead nowadays from Facebook to SEO. Learn why many "dead" marketing trends really aren't.
Is it possible for a brand with a negative image to effectively use social media? Learn how 4 brands are doing just that.
How are Twitter, Facebook, and other social networks like Disney World in the 70's and 80's?
How does a doctor become a brand name? Learn to use social media and other tactics to build your personal brand.
This week DiGiorno found themselves in hot water after a rare social media misstep. Learn what they did, and how to prevent a similar disaster for your brand.
Nowadays, social media is a more valuable tool for real estate agents than ever. How can real estate agents best utilize social media?
The NYPD is giving their commanders social media in an effort to avoid future controversies. We outline lessons and takeaways for marketers.