Category: Social Media Marketing

Hachette wants to ditch Amazon and sell you books through a somewhat unconventional source: Twitter.

Get something for every marketer on your list with our 2014 Holiday Gift Guide for Marketers.

In an attempt to get 30 somethings to buy cars, Honda turned their Twitter account over to arch-villain and 80's icon Skeletor.

Modern consumers are tricky to market to. Learn how to adjust your content and social campaigns for these marketing savvy consumers.

As the New England Patriots Learned with their #1MillionPatriots Hashtag, social media automation can be very, very problematic.

What do Doctor Oz and Bill Cosby have in common? Social media controversy.

We examine some strategies restaurants can use to establish a strong social media presence.

Who or what is #AlexFromTarget and what does it have to do with social media marketing? Find out in this article.

LinkedIn Publisher, the publishing platform that’s built into the LinkedIn website, recently became available for all users of the business networking site.

It's easy to ape the voice of a successful brand on social media. But to succeed on social, you need to create your own, unique brand voice.

Just about any one can start a new business or acquire a an existing one. But it takes work to make that business successful. A good business owner develops …

Want to do Facebook right? Follow these five great Facebook pages to see how to do FB right.

With Pin Picks, Pinterest looks to curate its own content and build increase its value to brands and users alike.

In the social media era, brands can no longer afford to ignore customer service. Learn why investing in great customer service is more important than ever.

Facebook is launching a new ad platform called Atlas. Will the platform be great for brands? Bad for users? Or both?

Running social media for a small business is tricky. Learn about common small business social media mistakes and what you can do to avoid them.

Is it possible for a brand with a negative image to effectively use social media? Learn how 4 brands are doing just that.

How are Twitter, Facebook, and other social networks like Disney World in the 70's and 80's?

This week DiGiorno found themselves in hot water after a rare social media misstep. Learn what they did, and how to prevent a similar disaster for your brand.

Nowadays, social media is a more valuable tool for real estate agents than ever. How can real estate agents best utilize social media?