Category: Marketing

One of the biggest difficulties marketers who host webinars face is gaining an audience. We’ve got a solid plan to drive attendance and deliver value.

Outsourcing social content creation can help overwhelmed brands, but there are steps that need to be taken to make the transition as seamless and effective as possible.

How can brands use last year's Cyber Monday statistics to better prepare for this year's activity?

How can brands inspire their silent satisfied fans to leave customers reviews? We surveyed brand representatives to see what has brought them success.

We spoke with Shannon Callarman, Marketing Coordinator for Cubicle Ninjas, to get her top six tips to achieve email marketing success.

We talked to three experts about the science behind testing email content so that you can approach it systematically and get the biggest bang for your buck.

If you're running into difficulty trying to master Facebook or advertising on Google, check out the following online digital marketing courses for beginners.

Big name department stores are already leaking their Black Friday sales, but we have a few ways to boost your biz's visibility on Small Business Saturday.

How does a brand earn customer loyalty? Create an unforgettable, personal connection with the customer, and he/she will be your customer for life.

You can't advertise on Instagram yet, but you can start forming an Instagram ads strategy. Keep the following practices in mind to produce effective ads.

Tools like Hootsuite and Sprout Social have made it easier for teams to collaborate on social, but what about general site content? Enter GatherContent.

Accessing company and personal profiles is (finally) much easier with Google Plus vanity URLs.

What is a community manager to do when his or her social sites go down? First, don't panic! Next, keep these steps in mind.

Last week, Facebook rolled out its Custom Audience feature to all ad formats. Brand marketers can now upload contact lists and target current customers.

Now that Gmail tabs have become a normal part of online life, we wanted to check in with some marketers to hear their experiences. This is what we found.

Looking to expand your PR toolbox beyond just the likes of HARO? Giving Media Diplomat a follow could help you field more inquiries.

We interviewed a group of successful Indiegogoers, Kickstarters and crowdfunders to find out their best social media strategies for crowdfunded campaigns.

Maintaining customer relationships is important. We've got three types of content marketing car brands can use to help keep that relationship strong.

HubSpot's Dan Zarrella analyzed over 482,000 randomly selected tweets, and found tweets with Twitter-hosted images were much more likely to be retweeted.

BizInk's Matt Wilkinson recently conducted a webinar focused on content marketing for accountants, but there are a few things to consider before jumping in.