Are Brands and Consumers Fully Embracing SMS Marketing?

sms marketingRecent studies have determined that the opt-out rates for brands engaging in SMS marketing are low. Now, new data suggests that not only are consumers happy with SMS marketing, many would like to use texts as an alternate way to get in contact with the brand.

Text Marketer recently embarked on a three-month study that surveyed 1,368 consumers. Here are some of the most important results they uncovered.

Brands and consumers seem to be slacking in the SMS arena. When asked, “Have you received any marketing texts from companies or brands that you have purchased from in the past 3 months?” only 12% of consumer respondents said yes.

It’s possible that consumers just aren’t aware of brands’ SMS campaigns. When asked, “Would you like to receive texts from companies or brands that you have purchased from in the past 3 months?” 67% of respondents said yes. In addition, 48% said it was quite likely or highly likely that they would respond to a text offer sent by a company that they trusted. And 49% of respondents said it was quite likely or highly likely that they would sign up for text offers from a company they trust.

What does this trust look like? Being able to opt-out of text alerts. In fact, 92% of respondents thought it was very important to be able to opt out of a brand’s text marketing messages, and 79% said they would trust companies more if they included an opt-out message in marketing texts. In addition, 85% said they would never buy from a company that doesn’t include an opt-out message in its text marketing messages.

Texts are a viable area of communication, especially in terms of customer service. Most respondents (71%) would like to be able to be able to send a general inquiry to a company via text.

Of course, some brands are taking advantage of the SMS marketing sphere. Check out our full report to see which six brands are keeping in touch with SMS marketing.